Design & Technology / Events
KIA Design Art Works’ in Gwangju Design Biennale September 25th, 2009
By Kia Advanced Design Team
※ Editor’s note: Please click on image(s) to view in larger size.
The artistic passion and flair of Kia Motors designers are on display at Kia Design Artworks at the 2009 Gwangju Design Biennale. Under the direction of Kia’s new-concept art project of setting the future paradigm in car design, Kia designers expressed their ideas based on a wide range of themes and materials.
Highlighting the significance of protecting the environment, Kia Design Artworks uses container boxes which are easy to install, move and recycle.
Kia Design Artworks was organized to break the perception that car designers should only design cars and give them a chance to let their imagination run free. Kia should be able to
reinforce its unique design traits by continuously allowing designers to unleash their creativity without being restricted by theme, material or space.
The ‘Designer’s Work Place,’ located on the first floor of the container box, features designers’ work desks to give visitors a glimpse into the actual setting where designs are created. The second floor is the venue for ‘Kia Design Artworks’ where everyday materials as seen through a designer’s eyes are on display along with original artworks and sculptures.
Participating designers submitted ideas not only for cars, but also insects, robots, animals and other objects as well as abstract pieces. They used a wide variety of materials to convey their thoughts including paint, paper, wires, copperplate, wood, cloth and plastic.
The ideas and experiences stemming from the designers’ inspirations will likely result in richer and more diverse car designs.
Visitors can come and take a look at KIA Design Art Works at the 2009 Gwangju Design Biennale between September 18 and November 4.
The Gwangju Design Biennale is an international design exhibition held every two years. The last event in 2007 attracted 300,000 visitors. This year marks the third biennale and is being held from September 18 to November 4, 2008.
The theme of the 2009 Gwangju Design Biennale is ‘The Clue.’ The event will showcase 1,951 pieces of art by 519 designers and 376 companies from 48 countries. The biennale features exhibitions based on the five themes of clothing, eating, living, enlightenment and enjoyment. It also includes project exhibitions themed ‘Design to Save’, ‘Design to Care’ and ‘Design to Share.‘
Peter Schreyer, Chief Design Officer of Kia Motors, is exhibiting a piece based on the ‘living’ theme that was inspired by Damyang Soswewon, a typical garden of the Joseon era.