Corporate / Events

Kia drives the 2014 FIFA World Cup Brazil™ June 5th, 2014

This summer, Kia is officially responsible for the transportation of all teams, officials, delegates and official VIP during the 2014 FIFA World Cup Brazil™. As an Official Automotive Partner of FIFA, Kia handed over the 410-vehicle fleet during a handover ceremony at Arena de Sao Paulo in Sao Paulo, Brazil.

Kia will ensure the smooth and efficient transportation by providing vehicle models from its wide-ranging lineup to the Organizing Committee for the 2014 FIFA World Cup Brazil™, including the stylish Sportage CUV and capacious Carnival MPV (known as ‘Sedona’ in some markets). Meanwhile, in the lead-up to this year’s tournament, Kia also provided 93 vehicles for pre-tournament preparations such as the 2014 FIFA World Cup™ Official Draw event.

In addition to the official vehicles, a ‘Kia Roadside Assistance Team’ will be available 24-hours a day throughout the event. The team will provide various emergency services to ensure the safety of drivers and passengers of official vehicles. During an emergency, the Roadside Assistance Team will be available to drivers through number from a hotline sticker placed inside each official car for prompt assistance.

In the lead up to kick-off, Kia has been conducting several programs that invite football fans around the world to actively participate and enjoy the tournament. Among them, the Kia Mascot Friends program selects 42 children from 25 countries to participate in actual World Cup matches wherein they will accompany the official World Cup mascot–Fuleco the Armadillo–onto the pitch at half time.

Meanwhile, Kia’s five-a-side Champ into the Arena promotion invites amateur football teams from all over the world to compete against each other for an opportunity to compete for the title of World Champion in Brazil while also attending an exciting 2014 FIFA World Cup Brazil™ quarter-final match.

For more about the Kia’s 2014 FIFA World Cup Brazil™ activities and events, click here.