Corporate

[Updated] Kia Dubstep World Final at UEFA EURO 2012 June 18th, 2012

UPDATE (July 6, 2012): Kia TV Episode of UEFA EURO 2012 & Kia Dubstep Contest World Final

http://www.youtube.com/watch?v=wreX36tUvHE&feature=vmdshb

The historic and dynamic city of Warsaw, Poland was bustling with excitement last week for the opening match and official start of UEFA EURO 2012™, Europe’s most highly anticipated football (soccer) event. Many loyal Kia-Buzz readers might already know that Kia has served as one of the EUROTOP Partners of the UEFA European Football Championship™ since the 2008 games, which took place in Switzerland.

Following a successful sponsorship of UEFA EURO 2008™, Kia set out on a mission to energize anticipation and enthusiasm for the 2012 games. To do so, we launched a global contest by combining football with another entertaining European export: dubstep dance music.

A worldwide call for entries was sent, inviting dancers from all walks of life to dance to the smash hit dubstep track “I Can’t Stop” by DJ Flux Pavilion. The finalists of this online dance battle would be flown to the opening games of EURO 2012 to compete in a final showdown. The entries poured in from poppers, lockers, breakers and dancers alike, and we even received some ‘interesting’ interpretations of dance.

From 200 plus entries, we narrowed it down to 16. From there, thousands voted to choose the final eight to send to Poland, and among those finalists, only one team was chosen as the ‘Kia Dubstep World Final Champions’ at a battle that took place on Friday June 8th at the official UEFA EURO 2012™ fan zone in front of an audience of 30,000 screaming attendees.

Below is a photo recap of the event, and be sure to stay tuned for a full Kia TV episode covering the action.

Here are our Kia Dubstep World Final contestants enjoying the opening match of UEFA EURO 2012™ – Poland vs. Greece.

Rodak and Tomas, a pair of finalists from Czech Republic who are representing the ‘Mighty Imagination’ dance crew give our Kia TV crew, a sneak peek of their performance.

The contest took place at the official UEFA EURO 2012™ fan zone, which drew an estimated 30,000 fans eager to watch the final battle.

Finalists representing the ‘D-Epeitos’ dance crew from Sao Paulo, Brazil pop with everything they got to DJ Flux Pavilion’s “I Can’t Stop”.

Our contestants strike a dynamic pose with Kia-Buzz Editor Jeet Dhindsa, our emcee for the battle.

Congratulations to our winners!

Kid Robot and Silk representing the ‘Blank Canvas’ dance crew from Hawaii, USA emerged as our UEFA EURO 2012™ Kia Dubstep World Final champions! Congratulations to our champions for battling their way to earn their grand prize, a brand new Kia Picanto or equivalent prize. Pictured with our champions, and applauding their victory is Thomas Oh, Executive Vice President and COO of Kia Motors.

Learn More

Have you been watching UEFA EURO 2012™?

Which country do you think will prevail as this year’s champions? Leave your prediction in the comments section below.

  •  

    Pity that the Polish team has already completed the adventure of the euro. The Greeks suddenly promoted from group