Kia Egypt Family Day event & test drive August 4th, 2010
In an entertaining family atmosphere, the Egyptian International trading & agencies company – EIT (Kia’s sole agent in Egypt) – invited Kia customers and their families to experience the international “Kia on Tour 2010” family event. The day-long event took place at the Arabella Country Club in New Cairo which provided a fascinating and entertaining atmosphere for the whole day.
Kia offered customers and their families the chance to spend an enjoyable family day experiencing Kia and its own style. There was fun and entertainment for all family members, including kids who were provided with games in the special kids area, built especially for them, with exciting and entertaining activities. Guests also enjoyed live entertainment provide by the “Moon Walkers Band.”
During the event EIT offered guests the chance to get in touch with the entire Kia model range of cars on display, giving them the chance to experience the cars first-hand and determine which model they preferred among the Kia family. To make the day even more exciting, EIT gave its guests the opportunity to experience Kia models by organizing a test drive for all cars in the Kia range, starting from the practical hatchback Kia Picanto (also known as the biggest small car), to the all new Rio, which impressed all the guests with its new design lines and outstanding performance with the 1.6 liter engine. EIT also added the much loved and admired Kia Carens to the test drive, which is the ultimate family car that has achieved great success since its release in Egypt.
Whether it is the sedan or the Koup, the Kia Cerato was without a doubt the major center of attention for the crowd at the event. The Cerato sedan, with its different categories and luxuries options, makes an ideal family car and a perfect ride for dynamic drivers from a wide age bracket. As for the new Cerato Koup with its sporty performance and dynamic design, it is an ideal companion for those seeking to be unique, modern and stylish.
The recently introduced Kia Soul was definitely the star of the range. The car raised people’s curiosity to come closer and explore the car which is considered a category of its own or what Kia worldwide calls a “Cross-Over”.
As Kia is known for catering to the tastes and needs of a wide variety of car lovers all over the world, EIT displayed for the first time the all new Sorento. With its new, dynamic and modern design lines and unmatched performance as an all wheel drive vehicle, the Sorento is the ride preferred by Egyptian drivers who need an on road/off road car with an aggressive, yet luxurious lifestyle.