Kia extends joy of Australian Open to lucky customers January 29th, 2010

Michael ChooBy Michael Choo
Deputy General Manager
Overseas Communication Team

Kia’s presence at this year’s Australian Open, its ninth consecutive year as the major sponsor of the first grand slam of the professional tennis calendar, has put the spotlight on consumers through the inaugural Kia Lucky Drive to Australia hospitality program.

A total of 52 fortunate customers from 16 countries were selected through local test drive/showroom visit promotions to enjoy a full-expenses paid trip to Melbourne for a once in a lifetime chance to view some of the most exciting athletes in the world as they vie for a place in the Australian Open finals. In addition to courtside seats at the thrilling Serena Williams versus Li Na women’s semi-final match which ended in a nail biting double tiebreaker (7-6, 7-6) win for the American Williams, Lucky Drive winners also had a chance to tour the beautiful city of Melbourne and take part in an exclusive behind-the-scenes tour of the legendary Melbourne Park tennis venue hosted by Tennis Australia – the governing body of the Australian Open. The program will culminate tonight with courtside viewing of the second men’s semi-final match between the dynamic fist-pumping Wilfried Tsonga of France against world no. 1 and 15-time Grand Slam champion, Roger Federer of Switzerland.

By opening the doors to the fantastic experience of the Australian Open to customers around the world, Kia hopes to further win the hearts of the true champions behind the success of Kia Motors in recent years – the everyday consumers who have given consideration to the Kia brand by visiting our showrooms and taking a test spin in one of our new generation of quality and stylish vehicles.

With the Australian Open 2010 now reaching yet another climactic finish, we will soon turn our attention to Kia’s sponsorship of the 2010 FIFA World Cup South AfricaTM. And with various promotional activities now getting underway, we look forward to spreading the excitement of sports to even more lucky customers this summer at the world’s most captivating sporting competition. For more information on Kia’s promotional programs for the 2010 FIFA World Cup, please check out our microsite at

Good luck and hope to see you in South Africa!

  • Geoff

    It is good to see Kia advertising and promoting the Kia name and vehicles in Australia. Thanks Kia!

    However, I found it interesting that in the recent television advertisements only a small selection of the range of current vehicles available for sale in Australia were mentioned. For example, I did not see any reference to the Rio. Or perhaps I missed the adverts.

    Geoff (a 2008 Rio owner from Australia)