Design & Technology / Product
Kia Forte (Cerato) Koup color & trim development August 11th, 2009
By Park, Byeong-jun
Kia Design Center
The first two-door coupe from Kia Motors, Forte (Cerato) Koup is distinct from the Forte (Cerato) sedan in many aspects, from design to color. The main concept behind color development was to come up with a “powerful, eye-catching color.” The idea was to maximize the young and dynamic image of the Koup.
Attention-grabbing red could very well be the color most commonly associated with a sporty car. Solid, striking red which exudes the sensual allure of a sports car has come to life in the Koup’s “Racing Red.”
Glossy black trims grace the front bumper molding, radiator grille, fog lamp housing, door handles and side mirror. The resulting “red & black” look projects an arresting yet refined dynamism. Black, silver and titanium grey were chosen for the wheels to present a solid and sophisticated image.
The Koup also boasts a unique interior color scheme. A red leatheresque material envelops the dashboard and door trim for a stylish and sporty feel.
Red stitch detailing adorns the bucket seats, door armrest, steering wheel and floor mats. Aluminum pedals are another element that emphasizes this car’s sporty concept.
Bright metallic colors were used for the center fascia and door trim for a stronger, more polished look.
An upgraded version of the lighting speaker featured in Kia Soul was applied to Koup’s door trim speakers. The speaker ring resembles chrome molding, but when you turn on the audio, the lighting will pulse in tune with the music.
As you can see, the diverse color and trim elements come together to create a distinctive identity for the Forte (Cerato) Koup that sets it apart from the Forte (Cerato) sedan.
Forte (Cerato) fans can look forward to the Forte (Cerato) hybrid which results in a marked improvement in fuel efficiency. The car will also feature different cues in Kia’s singular design characteristics. Featuring an innovative style and attractive colors, the third addition to the Cerato (Forte) family will be a symbol of “eco dynamic design.” It will soon be coming your way!