Corporate

Fuel for the future—Green Light Project May 8th, 2014

When it comes to driving, we all know that green means “go”. Unfortunately for some, in life, the light is red—not because of their own inabilities, but because of the surrounding environment. In an effort to give more people the ability to “go”, Kia has invested in the ‘Green Light Project,’ an ongoing social outreach project first started in 2012 that helps communities in Africa by providing facilities and support for sustained growth. As an automaker, Kia promotes the universal right to mobility, as well as the availability and provision of new opportunities for a better life. Target regions are selected after much careful consideration, and there we build either a Green Light Center or a school, whichever meets the community’s most pressing needs.

In addition to the community facilities and schools, Kia provides vehicles like school buses to help transport children to and from the various facilities. Vehicles provided for the Green Light Centers are outfitted as moving health clinics, libraries, and video education centers to provide healthcare and educational services to residents of nearby villages. Currently, there are three Green Light Projects in Tanzania, Malawi, and Mozambique.

In Motion

Nagashanqui, Tanzania, the site of the first Green Light Project, currently has three educational facilities in place—a middle school, high school, and a daycare center—attended by a total of 600 students, grades K-12. There are also three school buses that help transport the students to and from the schools and center. The second site for the Green Light Project was Salima, Malawi. These projects are long-term endeavors that end once the communities are deemed to be self-reliant, after about five years of support.

This August, volunteers from Kia will be making a community service trip to the first site of the Green Light Project in Tanzania. We also plan on implementing two new Green Light Project initiatives in Ethiopia and other regions within the next year.

The ultimate goal of our project is to help communities stand on their own feet. By equipping them with the right resources, we hope to help these communities gain access to opportunities that they may not have had before.

The Green Light Project best exemplifies our commitment to growth, not just in local communities, but all around the world. Kia’s take on social responsibility is to provide others with ‘a better way to go’—a principle that continuously guides the ways in which we give back to our community.