Corporate / Design & Technology

Stay safe and sound with the Optima and Sportage April 26th, 2016




Ever striving to be one of the world’s most reliable automobile brand, Kia Motors is first and foremost committed to the safety of our vehicles. After making steady headway into vehicle safety technology, Kia is proud to announce that the all-new 2016 Optima and all-new 2017 Sportage have each earned the highest designation possible from the U.S. Insurance Institute for Highway Safety (IIHS)!




As a well-respected organization in the automobile industry, IIHS holds some of the highest and toughest standards when it comes to rating vehicle safety. Even with newer, more challenging standards this year, the Optima and Sportage both managed to earn the highly impressive Top Safety Pick Plus (TSP+) grade.  Both cars emerged with top marks in five test areas – small overlap front, moderate overlap front, side impact, roof strength and head restraints – as well as high ratings for front crash prevention.




These results are a rewarding validation of the vigorous efforts of our vehicle engineers. In combination with the Red Dot Design awards in March, this feat demonstrates that two of our best-selling vehicles are as close to present day perfection as possible.



The Sportage will protect you even in the riskiest of situations


Even with this remarkable achievement, we are already busying ourselves to improve upon our current systems and bring forth new state-of-the-art safety developments. Kia Motors will continue to emerge as one of the world’s most reliable brands, so stay tuned for future achievements and success!