Events / Product
Kia KOUP and 2009 Optima make world debuts at New York International Auto Show March 21st, 2008
By Amy Taylor
Public Relations Manager, Kia Motors America
It was the story we promised and it is the story we delivered today at the New York International Auto Show when the 2009 Optima facelift and the KOUP concept vehicle made their world debuts.
On sale in early fall, the refreshed Optima offers a completely modified exterior, which offers a more aggressive, dynamic style than previous models, and is outfitted with a new engine that provides more power and better fuel economy. For 2009, Optima also is larger than its predecessors, which complements its distinctive new styling and separates itself from other vehicles in the growing midsize segment.
Alex Fedorak, director of public relations at Kia Motors America and KMA Chief Design Officer Tom Kearns introduced the KOUP during a discussion about Kia design. Combining youthful exuberance with a sporty and sleek design the KOUP concept illustrates the shape and evolution of future Kia vehicles. The simple yet bold and aggressive KOUP exterior is complemented by its realistic and sleek interior design. Originating from the Kia Motors America Design Center in Irvine, Calif., the KOUP concept embodies Kia’s philosophy of “Exciting and Enabling” with its balanced proportions and fluid design set to evoke an emotional driving experience.
It has been a great auto show season for Kia Motors America. We started the season with our new auto show stand introduction and the North American debut of KND-4 in Los Angeles. In Detroit, NBA legends joined us for the world debut of the 2009 Borrego. Finally, we put the punctuation on the season with the 2009 Optima and the amazing KOUP concept! Just wait until next season!