Kia Luxury Flagship Sedan to be Named ‘Kia Quoris’ for Export Markets July 18th, 2012

Back in May we launched our rear-wheel drive, all-new flagship sedan the K9 in South Korea, and we’re pleased to announce its export market name will be ‘Kia Quoris’ when it goes on sale overseas from the fourth quarter of 2012 (exact markets & launch dates to be determined).

The Origin of Kia Quoris

“Derived from the English words ‘core’ and ‘quality’, the name of our new flagship sedan hints at the attributes at the very heart of the vehicle,” commented Thomas Oh, Kia’s Executive Vice President & COO of the International Business Division. “The word ‘Quoris’ conveys solidity, luxury and high-technology, all resonating together as a chorus.

“Our decision to give this striking new sedan an unconventional name means it will stand out even further from the established crowd, driving Kia sales in what is a new segment of the global automotive market for Kia,” adds Mr. Oh.

Premium driving convenience and innovative safety technologies

The new luxury model features a host of high-tech comfort and safety features, many of them never seen before on a Kia.

Advanced Smart Cruise Control (ASCC)

Advanced Smart Cruise Control

Kia Quoris employs Kia’s first radar-based Advanced Smart Cruise Control (ASCC). Located in the right side of the front bumper, the radar system constantly monitors the road ahead, up to a range of 174 meters.

With ASCC activated, Kia Quoris monitors traffic conditions and speed in order to maintain a pre-determined safe distance from the vehicle ahead. The driver can easily adjust this distance by choosing from four options (52, 40, 32 or 25 meters at a speed of 90 km/h) using a button on the steering wheel.

Kia Quoris will also automatically come to a complete stop, if necessary. When the stop is less than three seconds and traffic ahead moves off, Kia Quoris automatically moves forward, resuming the journey. For a stop longer than three seconds, the driver has to manually restart the vehicle by pressing the accelerator or pushing the resume button.

Class-leading Blind Spot Detection with Lane Change Assistance

Blind Spot Detection & Lane Change Assist

The Blind Spot Detection (BSD) system for Kia Quoris features two radar scanners located in each of the outer corners of the rear bumper. Each is capable of detecting objects up to 70 meters away from the rear, and four meters from each side.

Activated at vehicle speeds above 30 kph, BSD gives the driver a warning when a vehicle comes into the blind spot zone – an area approximately four meters wide along each side of the Kia Quoris and extending more than six meters from the rear bumper.

Compared with sonic-based BSD systems, Kia Quoris’ radar-based BSD gives a longer detection range, which is also exploited by the Lane Change Assistance (LCA) system. LCA alerts the driver to vehicles approaching from the rear at high speeds from up to 70 meters away.

If the system also considers the speed of approach to be a potential hazard – specifically if it calculates that a collision would occur within 4.5 seconds if no avoiding action is taken – it will illuminate a warning triangle graphic in the left or right door mirror glass and activate a warning signal on the HUD. If the driver does not react to this visual ‘alert’, an audible warning is also sounded.

Both the BSD and LCA systems can be deactivated by the driver, if required.

Lane Departure Warning System

Side Mirror Warning

While radars boast a superior ability to detect objects at long distances, cameras are used in Kia Quoris to recognize the shape of closer objects such as lane markings.

A forward-facing video camera is at the heart of the new sedan’s Lane Departure Warning System (LDWS). It monitors the car’s position in relation to lane markings and triggers a warning in case of unintended lane departures at speeds above 60 kph.

Around View Monitor System

Four cameras on each side of Kia Quoris are used to create its class-leading Around View Monitor (AVM) system, which provides maximum convenience and safety during parking and low-speed maneuvering.

Unlike the majority of competitors’ AVM systems with a field-of-view of less than a 270-degrees, Kia Quoris’ system offers a true 360-degree all-around view in eight different viewing modes, displayed on the Audio Video Navigation (AVN) monitor.

Continuously synthesizing images from four cameras, the AVM provides a virtual ‘top’ view in motion, so the driver can easily have a full grasp of all his or her surroundings, maximizing safety for the car occupants as well as pedestrians. The AVM system automatically deactivates at speeds above 20 km/h.

Fan Reporter Video: Kia Quoris: Short Drive. Lasting Impression.

Kia Motors sent two fan reporters to Seoul for the big launch of the new Kia Quoris and this is their story. They are the first to drive Kia Quoris commercially in the tight streets of Seoul and cannot stop gushing about their new found love. According to one reporter, Kia Quoris is elegance, grace and power all in one package. See what they are talking about Kia Quoris yourself. Check it out below!

Learn More

What do you think?

How do you like the Kia Quoris name? How does it sound to you? Be sure to share your thoughts in the comments section below.

  • MB Dieselmaster

    I hope the fantastic car comes to Germany!

  • Anonymous

    This would be a good name to brand as KIA Luxury segment car
    Kia — Quoris   keep it separate   like Toyotas  — Lexus      Nissan – Infiniti 
    this should be done at this weeks board meeting