Corporate / Events

Kia Motors ensures smooth transportation with fleet for FIFA Confederations Cup 2013 June 3rd, 2013

Kia Motors Corporation announced that it will provide 198 passenger cars to ensure efficient and smooth transportation during the FIFA Confederations Cup 2013 in host country Brazil, and to fulfill its role as a FIFA Partner and official automobile of the  FIFA Confederations Cup 2013 (in conjunction with its sister company Hyundai Motor Company). Kia is supplying numerous models as official tournament vehicles, such as its Cadenza and Optima passenger sedans; Sportage, Sorento and Mohave sport utility vehicles; and Carnival (known as ‘Sedona’ in some markets) multipurpose vehicle.

The FIFA Confederations Cup is scheduled to kick off on June 15th in Brasilia with the champion to be crowned on 30 June in Rio de Janeiro. The matches will take place throughout six cities in Brazil (Brasilia, Rio de Janeiro, Fortaleza, Belo Horizonte, Salvador and Recife).

In line with FIFA Confederations Cup 2013, Kia has introduced several activities for customers all around the world to increase their enjoyment of the tournament. The five-a-side “Kia Champ into the Arena” invites amateur football talents from all over the world to compete against each other while providing the opportunity to witness an exciting FIFA Confederations Cup 2013 semi-final match. In addition, Kia provides an opportunity for football fans to experience the Brazilian atmosphere and attend a FIFA Confederations Cup 2013 semi-final match through “Kia Lucky Drive to Brazil.”

Kia Motors is also a FIFA Partner in conjunction with Hyundai Motors, and will sponsor the 2014, 2018 and 2022 FIFA World Cups.