Design & Technology / Product

Kia Naimo electric concept stars in Seoul March 31st, 2011

Making its world premiere at the Seoul Motor Show today, the Kia Naimo electric concept car combines Korean heritage with innovative modern features.

Taking its name from the Korean word “Ne-mo”, (pronounced ‘Neh-mo’, meaning ‘square shape’), the Naimo electric crossover utility vehicle (CUV) was conceived by Kia’s international design team in Seoul, and is characterized principally by its simple lines and solid, muscular stance.

The uncomplicated overall design is accentuated by a number of striking key details, such as the wraparound windscreen and asymmetric sunroof design, and the front and rear dot-style LED head- and positioning-lamps. This juxtaposition of simple and complex is a common trait of many traditional Korean arts and crafts. Asian Celadon-style pottery, in particular, was a major influence on the car’s styling – with the pottery’s asymmetric form lending itself to the sunroof design, and the typical jade coloring giving Naimo its unique exterior finish.

Naimo’s interior was designed to evoke a strong sense of tranquility and features hand-crafted materials throughout. Korean oak is used to trim the interior door panels and the entire interior floor, Korean “Han-ji” paper is used for the head lining. Alongside these traditional elements sit modern features such as a TOLED (transparent organic light emitting diode) storming display instrument panel and full device connectivity.

Power comes from a PMSM (Permanent Magnet Synchronous Motor) electric motor with a maximum output of 80 kW (109 ps) and maximum torque of 280 Nm, enabling Naimo to reach a top speed of 150 kph (93 mph).

A twin-pack 27 kWh battery is located under the trunk floor and uses innovative LiPoly (Lithium Ion Polymer) technology that offers numerous advantages over other battery types. Equipped with this battery, Naimo provides a driving range of 200 km (124 miles) on a single charge. To enhance range, the showcar is fitted with special low-drag 20-inch diameter alloy wheels.

Under the quick recharging cycle (50 kW) the Naimo’s battery can be recharged to 80 percent of its capacity within 25 minutes.

Click the link below to download the full press release and high resolution images of the Kia Naimo.

Click here to download the press kit