Design & Technology
Kia’s New Design Direction Revealed at Frankfurt August 24th, 2011
Powerful, dynamic, and forward-looking.
These are three words that anyone of us would like our car to be associated with. Kia presented a concept car, rear-wheel drive four-door sports sedan that successfully encompasses those three words at the Frankfurt Motor Show.
Kia’s new concept car shows seamless integration of muscular proportions with stylish sleekness as well as feminine and elegant four seater cockpit.
Peter Schreyer, Kia Motors Chief Design Officer commented proudly, “No matter from which perspective you look at it, this concept car is roaring with energy and ready for take-off.”
He also said Kia is ready to move forward on all new chapter, that the car signifies a strong statement from Kia.
Kia has been reaping awards for its design in the past few years, including the red dot award and the iF award for the Optima and Sportage.
Check out pictures of the four-door sports sedan concept car and tell us if you think it’s another winner for Kia.
Kia BUZZ editor Colin Jang will visit the Frankfurt Motor Show and post motor show’s photos and atmosphere. Stay tuned!