Events / Product
Kia New York Press Event – Forte Koup April 13th, 2009
By Kia Motors America Public Relations team
Setting the stage for the global debut of the never-before-seen 2010 Kia Forte Koup, Kia Motors America hosted more than 350 attendees on Thursday, April 9 at a design-focused press conference during the 2009 New York International Auto Show (NYIAS). Top-tier journalists from outlets including USA Today, MSN Autos, Edmunds.com, Automobile Magazine, Road & Track, Ward’s Communications, Automotive News, Car&Driver and Motor Trend were in attendance as Michael Sprague and designers Tom Kearns, Mike Torpey and Kurt Kahl unveiled Kia Motors’ first-ever two-door coupe.
Along with the Forte Koup, the recently debuted Forte sedan and recently launched Soul urban passenger vehicle were on stage to represent and emphasize the heavy design focus Kia Motors has and will continue to put on its production vehicles moving forward, The cars also gave us a look into the design process for all-new production and concept vehicles in the future. In addition, an extremely in-depth article covering automotive design with a heavy emphasis on the Kia Motors America design team ran in USA Today(http://www.usatoday.com/money/autos/2009-04-07-auto-designers_N.htm) on the first media day of the auto show, a notable precursor to the Kia Motors press conference theme.
As information for with all-new Koup was kept under wraps until the morning of the press conference, eagerness for the vehicle’s unveiling escalating with the lead up to the show. To add to the anticipation of the global debut, Kia Motors hosted a reception for more than 300 media and guests the night prior to the press conference. Media and VIP attendees were given a partial look at the covered vehicle to be unveiled the following morning.