Corporate / Product

Kia Picanto and Peter Schreyer win Top Gear Magazine awards December 2nd, 2011

We recently shared how Peter Schreyer was named “Man of the Year” by Automobile Magazine. Now he has also been named as one of the “Men of the Year” in the special awards issue of  Top Gear Magazine. The magazine recognized Peter Schreyer’s clear design leadership at Kia, stating that “good design is basically about creating products people want to buy.  Peter Schreyer has presided over that process at Kia with impressive fortitude and skill.”

However, our chief designer isn’t the only one to have received an award! Top Gear Magazine also gave special recognition to the Picanto as “Bargain of the Year.” The Picanto was described as “a Korean supermini that you might choose over, say, a Fiat 500.”

So what did Peter Schreyer think of his award and of the Picanto’s recognition? He commented, “I am hugely honored by BBC Top Gear’s generosity both to me and, more importantly, to our Picanto.  I have said before that it is incredibly rare for a designer to be given a clean sheet of paper when joining a company – but I think with this award, the bravery of that decision has clearly paid off!”

Top Gear is one of the most independent minded magazine staffed with automobile enthusiasts. The magazine’s opinion of the Picanto is supported by the fact that the model has reached nearly 160,000 sales worldwide.

Find out what else Peter Schreyer had to say and read the full story in the BBC Top Gear Magazine Awards Issue that is available at newsstands now in the UK and in 27 countries around the world.