Events / Product

Kia Racing takes over 2014 SEMA November 6th, 2014

Kia Motors America had a fun display this year at the 2014 SEMA (Specialty Equipment Market Association) Show in Las Vegas, bringing the sights and sounds of the race track to the Kia booth. Kia celebrated its second title-winning season at the 2014 Pirelli World Challenge with the “A Day at the Races” 2014 SEMA display commemorating the company’s racing success. The booth embraced the tastier side of trackside festivities, with a modified Sedona serving up handcrafted Ballast Point brews, and a festive Soul EV, outfitted with iconic finishes from the classic ice cream truck serving up Smitten Ice Cream.

Check out these fun transformations in the videos below:

While the Ballast Point Sedona and the Smitten Ice Cream Soul EV are both inspired by the festive atmosphere fans of the Kia Racing team experience during a day at the track with family and friends, the others pay homage to the raw performance and unique style that has permeated Kia’s five years of U.S. racing success.

The Kia Racing Optima unveiled a new paint scheme for the 2015 Pirelli World Challenge and the high-performance Kia K900 displayed a professional-grade boost from original K900 model for an estimated output nearing 650 horsepower.

Also inspired by the races at the Pirelli World Challenge, the 2015 Kia Sedona was transformed into the ultimate kart hauler.

See the photos below for a detailed look of the Kia vehicles on display at the 2014 SEMA.

2014 SEMA -- High-Performance K900

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2014 SEMA -- High-Performance K900

Kia’s “A Day at the Races” 2014 SEMA display truly captures the spirit behind Kia’s racing success by encompassing both the thrill of high-speed competition and the fun and excitement that fans experience trackside during racing events.