Kia Signs on to Support World Environment Day 2012 February 23rd, 2012

Kia signed a Memorandum of Understanding with the United Nations Environment Programme(UNEP) on February 22 to confirm its support for the organization’s hallmark World Environment Day (WED). The official signing ceremony took place at the United Nations compound in Nairobi, Kenya and marked Kia’s continued commitment to environmental sustainability.

Commemorated on every 5 June since 1972, WED has grown to become the most widely celebrated global day for positive environmental action. WED activities take place year round as a worldwide call to action for individuals and organizations to mobilize environmental activities. This year Kia will award an eco-friendly vehicle to five participating organizations whose WED activity mobilization scores high on criteria as evaluated by UNEP.

The five vehicles to be awarded include four 2012 all-new Kia Rios and one 2012 Kia Optima Hybrid, which were chosen for their high fuel efficiency and to highlight 2012’s WED theme ‘Green Economy: Does it include you?’

The signing ceremony was attended by Achim Steiner, UN Under-Secretary General and Executive Director of UNEP; Izabella Teixeira, Brazilian Environment Minister and MK Kim, President of Kia’s Middle East and Africa Regional Headquarters.

For more information on UNEP and WED please visit: