Kia Sorento receives highest honor at Middle East Car of the Year Awards November 3rd, 2015
The Kia Sorento was awarded the most coveted title of Public Car of the Year at the 2015 Middle East Car of the Year (MECOTY) Awards. After receiving the highest number of votes among 48 nominated vehicles, the all-new Sorento emerged the winner of the highest recognition.
In honor of this achievement, Mr. Alex Chung, the President of Kia Motors Middle East and Africa Regional Headquarters said, “The people have spoken! The incredible vote of confidence from the Middle East customers themselves is a fantastic achievement for all of us at Kia and will inspire us all to try even harder to satisfy the exacting standards of car buyers in this region.”
Middle East has in fact grown to be one of Kia’s most successful markets and the region contributes significantly to the global volume in sales. As MECOTY is regarded as one of the most prestigious awards in the Middle East, the award is a substantial indication of Kia’s presence in the region and it’s advancement as a global brand.
Speaking about the prize-winning model, Mr. Chung said, “Receiving this award is a joyous milestone for Kia as it is a clear sign of our cutting-edge innovativeness as a manufacturer. The aim we had with the Sorento was to set new standards in driver comfort, aesthetics and automotive technology and we are now realizing those objectives.”
Among the judging criteria was whether the nominated vehicles met the demands of the customers in the region. The Sorento, which received an iF Design Award and the Red Dot design award earlier this year, has continued to impress with its innovative and stylish design and premium practical features.
Kia Motors is honored to receive with such momentous recognition and we hope that this achievement will serve as further motivation to continue to bring customers in the Middle East and worldwide vehicles with the sharpest innovation and creativity. We hope to continue to inspire and delight our fans in our ascent as a leading global brand and automobile manufacturer. Stay tuned for further success from Kia!