By Seung-Jew Kim
Assistant Manager, Overseas Communication Team
Hello Kia Buzzers!
Let me present to you a new advertisement of the Soul from Kia Motors America — a 60-second, in-cinema ad targeted at Gen Y consumers. Check out the music and the visual effects! By the way, the effects works are done by Framestore London, which created the visual effects for “The Dark Knight” and “The Golden Compass.” There will be five more variations of the spot, each with different genres of music. Enjoy!