Design & Technology

Kia Souls Dressed with Iconic Designer’s Signature Fashion Patterns May 24th, 2012


Kia is sponsoring a fashion exhibition taking place in Seoul, Korea this weekend titled “La Vie En Rose,” a French expression that literally translates to “life in pink,” but symbolically means “the good life” when everything is perfect. The exhibition pays tribute to Korea’s very first female fashion designer Nora Noh, who held her first fashion show in 1956. The retrospective event aims to honor Nora’s career milestones that helped her become one of Korea’s most iconic designers.

Nora Noh
Photo Credit: Park Ji Hyuk via Elle Magazine


As a part of the exhibition, several Kia Soul ‘Art Cars’ will be decorated with Nora Noh’s signature motifs, patterns and designs. Check out some of these artsy and stylish Souls below:


Pretty nice huh? We wish La Vie En Rose much success!

Check out our Flickr gallery
We had too many gorgeous Soul images to choose from, so feel free to browse many more on our Flickr gallery!

How would you decorate your car?
Do you have a favorite fashion designer or brand who you would like to dress up your ride?