Kia Sponsorship: FIFA Women’s World Cup China 2007 October 8th, 2007
By Kris Cho
Sports Marketing Assistant Manager
Hello. My name is Kris Cho, and I am responsible for Kia’s football sponsorship activities. First of all, congratulations Germany on your victory of the FIFA Women’s World Cup China 2007!
With the tournament wrapped up, we thought it would be a great reminder to our bloggers that Kia was an Official Partner of the event, which is part of our commitment to sports worldwide.
We supplied official vehicles from our wide-ranging model line-up to the Women’s World Cup Organizing Committee and sought to boost our brand recognition through commercial displays at the event venues and A-board advertisements in the stadiums. The matches took place throughout China in the cities of Chengdu, Hangzhou, Tianjin and Wuhan with the final match-up between Brazil and Germany in Shanghai – and Kia was there through it all.
We take special care to ensure our sports marketing initiatives are in line with our young and energetic brand identity. Kia has made strategic efforts to ramp up our presence in major sports sponsorships, like this tournament, to boost our brand awareness worldwide. Football, in general is an integral part of our strategic plan for global growth. As such, the FIFA Women’s World Cup China 2007 was an exciting way for us to reach that global audience, in addition to supporting women’s sports.
The event marked Kia’s second sponsorship of a FIFA championship on the heels of the FIFA U-17 World Cup Korea held last month. The partnership with FIFA also includes the 2010 and 2014 World Cups which should prove to be exciting initiatives for the company that we all can look forward to.