Typography makes Kia cars come to life! July 22nd, 2016
Those of you who follow Kia on our social channels may have noticed the new and interesting photos that are shared daily. Recently, we have been delving into more creative images to better showcase the personality and charm of our vehicles.
One new concept that has been introduced by the editorial team for Kia’s Facebook and Instagram channels is incorporating savvy typography to our images. What is typography you may ask? Typography is the art of arranging the style and appearance of a font or type face to communicate a message. It is often used as a decorative device to achieve a powerful visual effect. Kia Motors is utilizing this technique to bring our cars to life.
Take a closer look at the images below!
A call for adventure
In order to encourage fans to get up and go on a soul-stirring adventure, the team selected images and Kia models that were dynamic and energetic.
As a hybrid utility vehicle, the Niro HUV is perfect for adventure fanatics.
The aerodynamic Kia Optima encourages drivers to go for a fast-paced highway drive.
Driving the Kia Soul EV is like greeting the refreshing ocean breeze.
In the moment, of the moment
The creative use of typography also seeks to capture the moment of the photograph itself. Kia cars are often caught in wonderful, ‘picture-perfect’ moments and the typography is used to maintain the ambience. Some images are inspirational while others are strangely mesmerizing.
What better way to greet the morning than in the Kia Quoris (K900) luxury sedan?
Kia Picanto may be a small car but it inspires big dreams.
With the trendy and stylish Kia cee’d, it is always ‘lights on’ in the city.
Oftentimes, the vibrant colors of Kia vehicles are the first to catch our eyes. To further accentuate the vividness of the images, we use typography to add more colorful energy.
Search for your color with the Kia Soul!
With the confident and sporty Kia Rio, every day is a new burst of color.
Creating these typography images is no easy job. In order to maximize the synergy between typography and Kia cars, the editorial team carefully selects images, vehicle models and typography that are well-suited for each other. Stay on the lookout as we bring you more from this eye-catching and exciting series and don’t forget to follow Kia Motors on our social channels!
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