By Woo Yung Jang
Kia BUZZ Editor

※ Editor’s note: This is an April fool’s day release from Kia Motors UK. We hope you Enjoy!

In a dramatic move aimed at delivering environmental benefits without expensive technology Kia has revealed its new Aero-Soul concept that reduces fuel consumption and exhaust emissions with a simple and low-cost system called Air Propulsion and Retardation Installation Line.

– The front of new Aero-Soul being test driven

Although unveiled on the company’s stylish and fun cross-over Soul the patented system can be easily extended to all the company’s vehicles and will even be available as a bolt-on accessory for vehicles already in use.
The system relies front and rear bumpers which monitor external wind speed and deploy panels when the wind is sufficient to provide additional directional impetus according to the car’s behaviour.

– The rear view of new Aero-Soul

So at cruising speeds if the wind behind the car is strong – such as in winter gales – the panels will harness wind power to provide forward motion. If the car is slowing or under braking the panels will deploy to provide additional retardation effort. Additionally a small electrically powered baffle can be lowered just behind the exhaust pipe under harsh braking to provide the kind of “reverse-thrust” normally associated with aircraft during landing – this element will only be available as a factory-fitted device.

Systems Manager Avril Babo at Kia’s Eco-Technology Research Institute in Mabuk, south of Seoul said: “The big problem with most emission reduction systems is that they are expensive. We wanted to come up with an answer that didn’t cost the earth and could be retrospectively applied to cars already on the road.

“Tests of this system at our Nong Dam facility have shown that during windy weather fuel consumption can be reduced by up to 25 per cent and emissions by anything up 40 per cent. Even in calm weather using the system simply under braking can result in reductions of 10 per cent and 15 per cent respectively. In perfect conditions – downhill with a following wind fuel use and exhaust gasses can be reduced to almost zero! Plus, brake-pad life can be extended by anything up to 50 per cent depending on driver behaviour, she added.

The new A.P.R.I.L. system will be available on all vehicles ordered after midnight on March 31, 2010 and the accessory pack will be available the following day. Prices will be announced in due course.

※ Those readers with a working knowledge of korean language will find it even more amusing.

  • Hilarious! It’s good to see a car company which has the courage to laugh at itself and give others a reason to laugh as well, in these times of ‘doom and gloom’ news.

  • Joe

    LOL, the glove box door. Clever!

  • Boris

    Avril babo- Avril means april and babo in korean is fool.

  • Pamela (in Korea)

    Glad to see our bloggers “get it!” This was something that came from our team in the UK and we were more than happy to have the BUZZ post it for all to enjoy.

    If you didn’t notice… the acronym for ” Air Propulsion and Retardation Installation Line” spells out A.P.R.I.L.

    ^.^ Enjoy the rest of the work week everyone!

  • A few days ago I’ve been askin about the Soul sales so far, but it was apparently a bit early to say about the numbers. Now, European Kia issued a report about booming European Soul sales.

    You can read it here:

  • I really liked this article, this one goes directly into my stumble upon account :)