Corporate / Product

Kia Wins Four Design Awards in New Automotive Brand Contest July 20th, 2011

Kia is proud to announce that the company has been recognized in Germany for three of our products: the Sportage, the Optima and the all-new Rio. Kia Motors is one of the main winners in the first-ever Automotive Brand Contest.

In the automotive industry, the brand and the brand design are the two most important factors in winning consumers’ hearts.

The Rat für Formgebung (, German Design Council) has decided to recognize this fundamental importance of brand and brand design by organizing the first international brand and design award for the automobile industry. The contest, known as the “Automotive Brand Contest 2011,” honors outstanding achievements of carmakers in the categories of brand management, brand communication and design. The focus is on the integral and consistent use of the brand across all media and its actual products.

The judging panel of the first Automotive Brand Contest declared Kia Motors the worthy winner in two categories. In the “Brand Design” category, where strategy and focus of the brand’s overall design is rated, Kia was recognized as the “Best of the Best.”

For the “Exterior” category, in which the vehicle design itself is the main focus, three Kia models were picked as winners: the compact Sportage CUV, the upcoming Rio B-segment model and the all-new, athletic D-segment Kia Optima sedan. The Kia Optima and Kia Sportage have received prestigious design awards in the past, including the Red Dot Award (Kia Optima: “Best of the Best”) and the iF Product Design Award.
The ceremony will be held on Sep. 13, 2011 in Frankfurt at the Internationale Automobil Ausstellung (IAA), one of the world’s largest automobile fair.

“Winner” in Automobile Exterior
“Best of Best” in Brand Design

  • Haya ibarra

    What were the other brands that participated?

  • Pingback: The Power to Surprise—Kia Motors Sweeps 4 at the new Automotive Brand Contest!()

  • Ovifo Design

    Congrats KIA! I am new on the block with my RONDO, just the vehicul fulfilling my needs!. Unimagiably, only 2 cars in this category in CANADA!
    Mazda 5 and Kia Rondo; gues witch I prefer?

    Eager to see new generations of our already great RONDO, K.I.S.S. is the design motto.
    Can those seats be more – modular? Can they be – taken – out? if not folded under?
    Could the fron passenger back fold flat, forward?

    Yes, I had a PT Cruiser prior to my Rondo :) …. and trully admired it’s interior design!

    Martin, industrial designer, Montreal, QC

  • Hello Ovifo Design, thank you for your interest in the Rondo. The seats in the Rondo cannot be taken out but they can be folded to match your needs. You can check out page 9 of the e-catalog from the link below for more information on how you can maximize the space using different seat formations.

    If you have any other questions, please visit the Kia Canada homepage( ) or the nearest dealer for more detailed information. Thank you.

  • Pingback: Crown Kia Newsletter » Blog Archive » Kia Wins Four Design Awards in New Automotive Brand Contest()

  • Ilqar 1974