Corporate / Design & Technology / Product

Kia wins four ‘red dot’ design awards for its compact models March 12th, 2013

Kia’s design team has won four prestigious ‘red dot’ design awards, including a ‘Best of the Best’ distinction for the new Kia pro_cee’d in the product design category.  The Kia cee’d five-door, cee’d Sportswagon and Carens compact MPV models collected ‘Winner’ awards.

Along with the iF product design award in November 2012, this is the second prize won by the Kia pro_cee’d before the new model goes on sale later this month.  The four 2013 awards bring the total number of Kia’s red dot wins to 10 since 2009.  Kia’s Soul, Venga, Sportage compact SUV and D-segment Kia Optima sedan – the latter was awarded the coveted ‘Best of the Best’ prize – were followed last year by awards for the five-door Kia Rio B-segment hatch and the A-segment Kia Picanto.

red dot award: a seal of quality in product design

The Design Centre of North Rhine-Westphalia founded the red dot awards program in 1955, and it is now one of the most prestigious design contests in the world.  The internationally acclaimed seal of quality features ‘product design’, ‘communication design’ and ‘design concepts and prototypes’ categories.  This year, 1,865 manufacturers from 54 countries submitted 4,662 products.  A 37-strong jury judged the products according to nine criteria, including degree of innovation, clarity of function, formal quality and sustainability.  The award presentation will be held at the Aalto-Musik theater in Essen on 1 July 2013.

The cee’d family and the Carens: attractive choices in the compact class

The cee’d family first launched in Europe in 2007 and is now well-established in the C-segment.  The winner of the 2013 red dot ‘Best of the Best’ award, the three-door Kia pro_cee’d, sports a new athletic look that sets it apart from the five-door cee’d model.  It is exceptionally well-specified with a high level of equipment as standard and is offered with two diesel (1.4-litre and 1.6-litre) and two gasoline (1.4-litre and 1.6-litre) engines, with up to 135 bhp and CO2 emissions from under 100 g/km.

The Kia Carens is a new family-friendly compact MPV that builds on the already excellent functionality and flexibility of its predecessor with a new sleek elegance.  In both its five and seven-seater configurations, the new Carens offers an impressive specification as standard, including air conditioning, audio system, multifunctional steering wheel, cruise control and LED daytime running lights.  The Carens is available with a choice of two gasoline engines (1.6-litre and 2.0-litre) and a 1.7-litre turbodiesel, with performance spanning 135 to 166 bhp and CO2 emissions from 124 g/km.


Learn More


Learn more about our red dot design award winners from previous BUZZ postings:


Learn what other Kia products have received the prestigious red dot award:


  • Congratulations! Well-deserved.