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Tag archive for ‘AM’

Soul

For a distinctive design…
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By Seon Ho Youn Executive Vice President Kia Design Center Work begins on creating the first design concept. Sketches reveal a somewhat familiar design. Something new… new… “No, it’s not new at all,” I keep repeating over and over in my head. I want to capture the sexiness and confidence of the model wearing a [...]

Colors of Soul
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By Kia Design Center While work progressed on developing the interior color scheme, consumer opinions were collected via Kia websites and focus groups in Korea and abroad. The purpose was to identify consumers’ color preferences using the Soul concept car. During a one-month period, 23,000 people took part in the survey. The responses varied depending [...]

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Interior innovation
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By Kia Design Center Innovation is one of the key qualities that designers at the Kia Design Center constantly seek.  Their focus on innovative design has been reflected on some of the interior features of the Soul. Sound volume reflecting speaker lamp A standout feature in Soul’s interior is sound-sensitive mood lighting. Mood lighting had [...]

Highlights of Soul exterior design
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By Kia Design Center Just like a backpack Soul’s rear hatch is designed and shaped like a backpack to appeal to the young. This idea first appeared in the early sketches of the concept car. But in the course of making the production version, there were issues related to the trunk layout and noise, and [...]

How it all started…
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By Kia Design Center From concept sketch to Soul…… Soul originates from the concept car KND-3 (SOUL) which premiered at the 2006 Detroit Motor Show. The open feel exuding from Soul’s A-pillar can be traced back to KCD-2 (Mesa) which showcased at the same trade fair in the previous year. Themes around ‘utility’ and ‘music’, [...]

Impressions of the Soul
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By Seung Hwan Lee Kia BUZZ Editor At 2008 Paris Motor Show (Mondial de l’Automobile), the Soul received a warm welcome from visitors. We asked for their impressions of the Soul.  Check out their reactions below!

Lip Dub Kia
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By Luis Miguel Rojo Y Pinto Head of Marketing and Communication Kia Motors France Hello, my name is Luis Miguel Rojo Y Pinto. I am the Head of Marketing and Communication at Kia Motors France. I’m very happy to meet you all here in “Kia-Buzz”, as a Kia Family. Kia Brand’s claim “The power to [...]

A glimpse of Soul Art
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By Seung Hwan Lee Kia BUZZ Editor Let me share with you Kia’s teaser movie from the recently launched Soul website.  The clip presents a glimpse of what will come in the full version scheduled to launch online in November.  In the long version, five mini-me Souls, designed by talented young artists, represent themes like [...]

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Kia Motors Azerbaijan caught a fever! Olympic fever, that is...
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By Vugar Isgandarov Head of PR, Marketing and Advertising Department Kia Motors Azerbaijan Kia Motors Azerbaijan has always contributed to the prosperity and development of sports in Azerbaijan.  We have repeatedly sponsored different kinds of sports tournaments and rewarded winners with prizes and cars. Kia Motors couldn’t stand on the sidelines when it came to [...]

Speaker lamps

Fun lighting technology of Soul
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By John Shim Research & Development Planning Team Hello everyone. I’m John Shim of the R&D Planning Team. This is my first posting on Kia Buzz. Kia unveiled the production version of Soul at the Paris Motor Show last week. I’m sure many of you have already read about Soul on Kia Buzz. With its [...]

Picanto

Philippine International Motor Show
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By Renato G. Velasquez Manager, Marketing Services Department Columbian Autocar Corporation Columbian Autocar Corporation (CAC), the sole distributor of Kia vehicles in the Philippines, joined the 2nd Philippine International Motor Show on August 21-24, 2008, at the World Trade Center in Metro Manila.  Sixteen other powerful global auto brands also participated represented by the Chamber [...]

What’s your Soul?
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By Seung Hwan Lee Kia BUZZ Editor Here’s the newest promotional video on Kia’s latest urban cross-over.  Check it out and discover your Soul.

Kia Soul Revealed!
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By Pamela Muñoz International PR Assistant Manager As our bloggers already know, the Paris Motor Show marked the launch of Kia’s newest vehicle, our urban crossover vehicle, the Kia Soul!  We feel it marks the beginning of a new chapter in Kia’s history pages and will appeal to a whole new group of young-at-heart drivers [...]

A closer look at the Paris Motor Show Pre-Launch Party!
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By Seung Hwan Lee Kia BUZZ Editor In addition to our previous story on the media party posted on the 2nd of October, here’s a video capture of the goings on from inside the Salons du Louvre.  Follow Michael Choo, our official Paris Motor Show correspondent, who was able to take a closer look at [...]

From the Green Zone at Paris!
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By Pamela Muñoz International PR Assistant Manager In addition to the Kia Soul launch, Kia is featuring some new green concepts at the Paris Motor Show.  Here is a video taken about these four vehicles on display in line with Kia’s global eco-friendly initiatives.  Michael Choo gives us a sneak peek of the cee’d ISG, [...]

Sneak Peak at Paris Motor Show…
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By Pamela Muñoz International PR Assistant Manager It seems like the who’s who of the auto industry are all at the Mondial de l’Automobile in Paris – and why shouldn’t they be? After all, Kia Motors is launching its newest segment-busting creation, the Kia Soul! Our very own Michael Choo is on the scene and [...]

Search rate for Rondo skyrocketed 3600%?
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By Jay Ryu Assistant Manager, Overseas Product Marketing Team Rondo (also known as Carens) is more than a traditional MPV. It is a CUV that can seat up to seven passengers developed to answer the needs of a family-friendly recreation vehicle in the sporty style of a SUV. Interest in the multifunctional Rondo has spiked [...]

Eco Tech Days for European Journalists held at European R�...
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By Ilona Tzudnowski PR Manager, Kia Motors Europe In Europe Kia has maintained a unique R&D Centre in Rüsselsheim, Germany, since 1995. The teams of engineers, scientists, and regulatory people working there have an ear to the ground on what consumers in this market need and want and they work on delivering it to them. [...]

Jammin’ with Peter Schreyer
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By Michael Choo International PR Deputy General Manager For those of you who may be curious about what our Chief Design Officer, Peter Schreyer, enjoys to do during his downtime when working in Korea, I hope you enjoy these photos. Here is Peter playing the bass, a childhood pastime of his, at a local live [...]

Happy 1st Birthday Kia BUZZ!
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By Kia BUZZ editorial team A year ago, today, the Kia BUZZ launched itself onto the world in an effort to promote interactive communication between drivers, car enthusiasts and Kia Motors.  Gone are the days of a faceless corporation.  Instead, with the aid of new media and technology, real people from within Kia can provide [...]

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