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Tag archive for ‘Borrego’

Kia Mohave Star Launch

By Andrey Matveev, PR Team Leader Kia Motors Russia There are things on the earth and phenomena that everyone wants to see at least once in his/her life. Among them, no doubt, is a spacecraft launch. To visit the legendary Baikonur Cosmodrome, and actually see the astronauts, who, in a few hours would be in [...]

KMA shows off stylized concept vehicles during 2008 SEMA sho...

By Amy Corsinita Kia Motors America Amid a flurry of activity at the annual Specialty Equipment Market Association (SEMA) in Las Vegas, Kia Motors went extreme in Sin City with its in-booth activities and tricked-out concept vehicles.  Appealing to aftermarket fanatics and concept car enthusiasts alike with accessorized Soul Burner, Rio5 and KOUP concept vehicles [...]


Philippine International Motor Show

By Renato G. Velasquez Manager, Marketing Services Department Columbian Autocar Corporation Columbian Autocar Corporation (CAC), the sole distributor of Kia vehicles in the Philippines, joined the 2nd Philippine International Motor Show on August 21-24, 2008, at the World Trade Center in Metro Manila.  Sixteen other powerful global auto brands also participated represented by the Chamber [...]

Kia Mohave 12th Moscow International Automobile Exhibition 1

Mohave makes Russian debut at 12th Moscow International Auto...

By Michael ChooInternational PR Deputy General Manager Kia Motors Corporation The new Kia Mohave SUV (known as ‘Borrego’ in some markets) was shown for this first time in the Russian market yesterday at the 12th Moscow International Automobile Exhibition. Having made its official world premiere at the 2008 North American International Auto Show in Detroit [...]

The Final Word – Kia Borrego NPI

By Amy Taylor Public Relations Manager, Kia Motors America The KMA PR team is back in Irvine, Calif. now and the feedback from attendees and the media coverage has been positive and plentiful since our return.  Click on the links below to read the reviews and check out the full event recap video at the [...]

A Moment of Zen – Kia Borrego NPI

By Amy Taylor Public Relations Manager, Kia Motors America It is a perfect day with the sound of the water rushing by and the wind in your face.  It is a moment of total relaxation kayaking on the Columbia River. You can recreate this moment of Zen while driving back to the Suncadia Resort in [...]

One Horsepower Versus 337 Horsepower – Borrego NPI

By Amy Taylor Public Relations Manager, Kia Motors America The horses neighed as 337 horsepower pulled into Icicle Outfitters.  They must have sensed some competition from the Kia Borrego V8. After testing the power of the Kia Borrego driving through the Blewett Pass, it was time to see what one horsepower feels like.  Sundance, Bubba [...]

Casting a Line at the Borrego NPI

By Amy Taylor Public Relations Manager, Kia Motors America The first wave of journalists hit the road this morning and quite a few made their way to Fish Lake in Lake Wenatchee State Park.  Thanks to Borrego’s Homelink with compass navigation system, everyone made it safely to the lake.  Once there, they jumped into rowboats [...]

Welcome to the Kia Borrego National Press Introduction!

By Amy Taylor Public Relations Manager, Kia Motors America Greetings from the Suncadia Resort in Cle Elum, Wash.!  Over the next several days KMA PR will host more than 120 journalists as we introduce the U.S. media to the all-new 2009 Kia Borrego! The moment the journalists step out of the airport they will get [...]


Kia drafts the all-new Borrego as the “sixth man” in an ...

By Amy Taylor Public Relations Manager Kia Motors America The team at Kia Motors America (KMA) has been hustling this past week getting ready for two big “games.”  On Thursday, January 10, KMA and the National Basketball Association (NBA) held a news conference in New York to announce that Kia Motors is now the Official [...]

The Borrego

Design elements of the new ‘Borrego’

By Peter Schreyer Chief Design Officer Kia Motors Corporation The most exciting moment for me as a designer is to get the first reactions on our new developed products, like now for the Borrego. The Borrego will be our key to entering the traditional full-size SUV segment and a strong statement of Kia´s intent to [...]