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Tag archive for ‘CUV’

SOUL-searching: A History

We present the history of the design behind the Kia Soul. Check it out!

Top honors for Kia Motors at red dot design awards

Kia Motors has been awarded top honors in two categories at this year’s red dot product design competition in Germany. The competition’s jury of respected international design experts bestowed coveted red dot awards on the Kia Sportage compact CUV and Kia Optima sedan. The judges also paid a special tribute to the new mid-size Kia [...]

All new Sportage at beach

Behind the coupe-like package

By Package Technology Team 3 The silhouette is often the first impression of anything we see. The first impression of an automobile is also determined from the outline of the body, and the profile and roofline form key elements in determining a car’s image. Today, we learn about how package engineers found the ideal silhouette [...]

All-new Spotage-exterior

Finding colors that appeal to customers’ emotions

The colors that highlight the individuality of Sportage were not born overnight. To find hues that would satisfy global customers, designers held countless meetings to create color packs tailored for each region. Their tireless efforts helped produce a character color unique to Sportage that would appeal to drivers’ emotions. The focus of the entire process was to create a character color that would enhance the all-new Sportage’s profile as a sedan-type CUV for the city, in addition to differentiating it from previous Sportage colors.

2011 Kia Sorento National Press Introduction Wave Two

By Kia Motors America Public Relations team Wave two of the 2011 Kia Sorento national press introduction has concluded, with 59 media having the opportunity to learn about the all-new Sorento CUV as well as tour the Kia Motors Manufacturing Georgia (KMMG) plant and Kia Georgia Training Center in West Point, Georgia. The Sorento introduction [...]


Newest Sorento has a great body!

By Seung-il Kim, Vice President & Head of Car Development Center 3 As discussed briefly before, the Sorento has made a switch in frame type to a monocoque platform. With this lower ground clearance it changes the vehicle’s suspension to provide a better driving experience with enhanced handling and ride. The front subframe has been [...]


New Sorento arrives with a fresh look and better fuel-effici...

Seung-il Kim, Vice President & Head of Car Development Center 3 The Kia Sorento opened new horizons in the mid-sized CUV market when it was first launched in 2000. This legacy is the main reason the latest introduction of the all new Sorento holds high expectations for the car and the Kia brand. The newest [...]


New Sorento, it’s more than new.

By Sae Young Song Director Kia Design Center Launched in 2002, Sorento has enhanced the Kia brand image with its popularity in the market in Korea and abroad. The Sorento builds on this strong momentum, but with a more refined style. It is a CUV designed for the urban lifestyle delivering Kia’s distinctive emotional appeal. Design [...]

Search rate for Rondo skyrocketed 3600%?

By Jay Ryu Assistant Manager, Overseas Product Marketing Team Rondo (also known as Carens) is more than a traditional MPV. It is a CUV that can seat up to seven passengers developed to answer the needs of a family-friendly recreation vehicle in the sporty style of a SUV. Interest in the multifunctional Rondo has spiked [...]

Kia Soul concept promotion film

By Karl Lee Internet/New Media Marketing Administrator We would like to share this great animation video of Kia’s ‘Soul’ concept CUV, created by Kia’s global design headquarters in Namyang, Korea. The Soul has a stylish, compact SUV body with a sporty, bold look that builds on design cues from the Kia Mesa concept vehicle introduced at the 2005 [...]