• HOME
  • About Kiabuzz
  • gallery
  • Go to Local Site
  • About Kia

Tag archive for ‘Design’


All-New Kia Soul ready to take on Europe

The All-New Kia Soul is now ready to roll out in Europe! We were careful to keep the design DNA of the original Soul, while improving and enhancing various vehicle features to present an improved Soul. So what’s so new about it? Click to find out!

SOUL-searching: A History

We present the history of the design behind the Kia Soul. Check it out!

All-new Sportage-Interior-2

All-new Sportage Design Development Story-Interior

By Ralph Kluge, design manager Jung Hyun Cho, designer Kia Design Center Designing for an international brand like Kia is exciting and challenging at the same time. Not only do we designers have to think years ahead into the future, but we also create products that will be understood and appreciated on different continents, by [...]

First images of All-new Kia Sportage!

Please click on this link(Click here: All-new Sportage) to download high-resolution images


New Sorento, it’s more than new.

By Sae Young Song Director Kia Design Center Launched in 2002, Sorento has enhanced the Kia brand image with its popularity in the market in Korea and abroad. The Sorento builds on this strong momentum, but with a more refined style. It is a CUV designed for the urban lifestyle delivering Kia’s distinctive emotional appeal. Design [...]


For a distinctive design…

By Seon Ho Youn Executive Vice President Kia Design Center Work begins on creating the first design concept. Sketches reveal a somewhat familiar design. Something new… new… “No, it’s not new at all,” I keep repeating over and over in my head. I want to capture the sexiness and confidence of the model wearing a [...]

Colors of Soul

By Kia Design Center While work progressed on developing the interior color scheme, consumer opinions were collected via Kia websites and focus groups in Korea and abroad. The purpose was to identify consumers’ color preferences using the Soul concept car. During a one-month period, 23,000 people took part in the survey. The responses varied depending [...]


Interior innovation

By Kia Design Center Innovation is one of the key qualities that designers at the Kia Design Center constantly seek.  Their focus on innovative design has been reflected on some of the interior features of the Soul. Sound volume reflecting speaker lamp A standout feature in Soul’s interior is sound-sensitive mood lighting. Mood lighting had [...]

Highlights of Soul exterior design

By Kia Design Center Just like a backpack Soul’s rear hatch is designed and shaped like a backpack to appeal to the young. This idea first appeared in the early sketches of the concept car. But in the course of making the production version, there were issues related to the trunk layout and noise, and [...]

How it all started…

By Kia Design Center From concept sketch to Soul…… Soul originates from the concept car KND-3 (SOUL) which premiered at the 2006 Detroit Motor Show. The open feel exuding from Soul’s A-pillar can be traced back to KCD-2 (Mesa) which showcased at the same trade fair in the previous year. Themes around ‘utility’ and ‘music’, [...]

Soul week (Editor’s note)

By Seung Hwan Lee Kia BUZZ Editor Good news, everyone!  Starting Thursday, October 23rd, a series of postings on the Soul’s design development history will be posted until Wednesday, October 29th.  The postings will reflect on how designers found their inspiration for the crossover’s exterior and interior designs, innovative features and colors.  To close the [...]

A glimpse of Soul Art

By Seung Hwan Lee Kia BUZZ Editor Let me share with you Kia’s teaser movie from the recently launched Soul website.  The clip presents a glimpse of what will come in the full version scheduled to launch online in November.  In the long version, five mini-me Souls, designed by talented young artists, represent themes like [...]

Speaker lamps

Fun lighting technology of Soul

By John Shim Research & Development Planning Team Hello everyone. I’m John Shim of the R&D Planning Team. This is my first posting on Kia Buzz. Kia unveiled the production version of Soul at the Paris Motor Show last week. I’m sure many of you have already read about Soul on Kia Buzz. With its [...]

Jammin’ with Peter Schreyer

By Michael Choo International PR Deputy General Manager For those of you who may be curious about what our Chief Design Officer, Peter Schreyer, enjoys to do during his downtime when working in Korea, I hope you enjoy these photos. Here is Peter playing the bass, a childhood pastime of his, at a local live [...]

Styling elements of the Kia Forte

By Michael Choo International PR Deputy General Manager Kia Motors Corporation Last week saw the domestic (Korean) market introduction of the all-new Kia Forte, which is the next generation Cerato (also known as ‘Spectra’ in some countries) and will retain the Cerato/Spectra name in overseas markets. Have a look at the below video of Kia’s [...]

Kia KOUP and 2009 Optima make world debuts at New York Inter...

By Amy Taylor Public Relations Manager, Kia Motors America Design. It was the story we promised and it is the story we delivered today at the New York International Auto Show when the 2009 Optima facelift and the KOUP concept vehicle made their world debuts. On sale in early fall, the refreshed Optima offers a [...]


Great expectations!

By Chil-Young KwonProduction Management Team Kia Motors Corporation Kia Motors’ recent domestic ad campaign was based on the motto that “all 33,000 Kia employees are designers.” This may sound amusing, but I am also a designer although my role at Kia is in production management. While no car bears my design, I am undoubtedly a [...]

The History of our Future

By Euisun Chung President and CEO Kia Motors Corporation Listening to people’s feedback over the last year – from dealers, distributors, and suppliers to industry analysts, journalists and other members of the public – I’m truly excited about Kia’s future in 2008.  I think Kia Motors is really beginning to turn people’s heads. It is [...]