Tag archive for ‘Kia’
Kia, the Official Automotive Partner of the NBA, welcomed yet another high-profile brand ambassador on board when ten-time NBA All-Star LeBron James signed a multi-year partnership with Kia Motors America (KMA) to represent the K900, also known as Quoris in some markets. As a renowned car enthusiast, James reached out to Kia to gain some firsthand experience with the brand’s flagship sedan. His personal experience with the Kia K900 directly led to the Kia endorsement deal with the most popular athlete in the U.S.
Kia is introducing an enhanced concept of corporate value via a new global brand communication project called ‘Re:Design.’ The ‘Re:Design’ project will move Kia’s brand communications away from the previous focus on our vehicles’ design and put more emphasis on using design to bring positive changes to car owners and their lives. To mark the beginning of the new campaign, Kia is inviting fathers and sons to share their stories through the ‘Re:Design the Drive – Father & Son Road Trip Contest’ for a chance to win a special overnight road trip with Kia.
In appreciation of all of our global fans, Kia has been running a series on its official worldwide Facebook page called #KiaYourCity featuring Kia vehicles captured in some of the world’s most beautiful cities. The response has been remarkable, with fan photos pouring in from around the globe showing Kia rocking cities everywhere. In this dedicated BUZZ post, we would like to express our gratitude to our fans and offer you a virtual world tour through photos shared by Kia owners on our digital channels.
Interested in keeping the environment clean? Or how about saving some extra cash? Here are five green driving tips you can follow to do your part and save some money at the same time.
From Geneva to New York to Beijing, Kia has been busy this year with appearances at all of the world’s greatest motor shows. This time, we hit Russia! From August 29th to September 7th, Kia is presenting its latest in innovation and style at the 2014 Moscow International Automobile Salon. The MIAS is the hottest motor show in Russia, both in terms of size and the level of attention it attracts. There, Kia will be showcasing the Kia Quoris and Soul EV models, and organizers expect that Kia will attract more than 1 million attendants to the Crocus Expo during the exhibition period.
As a global automaker, Kia is always seeking opportunities to grow with local communities and firmly believes in the value of corporate social responsibility (CSR). For Kia, this just means giving back to the community—which is why Kia launched the ‘Green Light Project’ back in 2012 for communities in Africa, which help build facilities, such as new schools, that aim to provide improved access to health care and education by supporting the sustained growth of the community.
Congratulations to Kia Motors in China! Together with our Chinese joint venture partner, Dongfeng Yueda Kia Motors, we hit 3 million units for cumulative on July 24. This is quite an accomplishment as Kia has hit 3 million unit production in just over 10 years since entering into one of the fastest-growing automobile markets back in 2002.
When it comes to sports, Kia takes things pretty seriously. As the official sponsor of the 2014 FIFA World Cup Brazil™, we had the chance to celebrate this mega sporting event with football fans from all over the world in Rio this year. Over the past month, there were indeed many surprises in Rio, as superstar teams went head-to-head for the title of best football team in the world. As the football festivities slowly come to an end, we wanted to take a look back on the variety of Kia-sponsored events held for our fans, tied together with the underlying theme of ‘Surprises Make Surprises.’
What kind of brand is Kia? This is one of the first questions that any company asks itself when setting out to define its brand image. The answer for Kia came from the concept of ‘surprise.’ And our conclusion was simple: Kia simply wants to help customers re-discover the element of surprise in their daily lives.
From May 30 to June 8, Kia wowed at the Busan International Motor Show with its “Neo-Futurismo” concept booth, featuring vehicles and technology pointing towards the future. All eyes were on the all-new Carnival (also known as the Sedona in some markets), which made its Korean public debut at the seaside city.
This month, Kia surprised five young football fans with the chance not only to attend but to stand on the field during the matches of the 2014 FIFA World Cup Brazil™. In addition to donating US$100,000 to the Make-A-Wish International® foundation, Kia invited five wish children to become Kia Mascot Friends and accompany the official World Cup mascot—Fuleco the Armadillo—onto the pitch at half-time starting with a group stage match on June 23rd and through a semi-final match scheduled for July 8th.
Celebrating Mother’s Day this past weekend gave us a chance to show appreciation for our mothers and reflect on the importance of families. Today is International Day of Families, and to commemorate, we decided to feature some of our own extended #KiaFamily. A special thanks to all our fans from all over the world who shared photos of their Kia with their families—and of course, to the family pets, too, for posing so adorably! Check out some of the featured photos!
The beautiful country of South Korea is where Kia’s headquarters lie, and as one of the country’s auto manufacturers, we’re always looking for a chance to showcase the beauty that lies within South Korea. So we were thrilled to have the opportunity to invite journalists from Italy for a visit! Kia invited Franco Gionco and Laura Seber from Motorcube Italy for a chance to experience the best of Korea firsthand with the help of the Kia Sorento, which proved to be the best tour guide for their trip.
When it comes to driving, we all know that green means “go”. Unfortunately for some, in life, the light is red—not because of their own inabilities, but because of the surrounding environment. In an effort to give more people the ability to “go”, Kia has invested in the ‘Green Light Project,’ an ongoing social outreach project first started in 2012 that helps communities in Africa by providing facilities and support for sustained growth.
Road to Rio
If you haven‘t noticed, we‘re very excited about this summer… As an Official Partner of the 2014 FIFA World Cup Brazil™, Kia will be hosting a variety of events leading up to this mega sporting event celebrating football all over the world. We couldn‘t be more excited to partner with FIFA World Cup Brazil™, especially because of the rich football history embedded within the culture of many South American countries. So we thought, why not journey through the continent to ready ourselves for the international football event?
Born for Beijing
Specifically tailored for the Chinese market, the K4 concept car was finally unveiled in Beijing, at the 2014 Beijing International Automotive Exhibition. What’s even more exciting is the news that the K4 concept car will come to life, as Kia plans production versions of the sedan to go on sale in the second half of this year, focused on targeting drivers with families.
Held at New York City‘s Jacob Javits Convention Center every spring, the New York International Auto Show is always a fun time for auto fans all around. Kia Motors America (KMA) brought along the newest member of our family, the 2015 Kia Sedona, to prove that a minivan can actually be… cool.
Kia believes in bringing people together, and what better way than through sports? Sporting events are always a source of great excitement and a grand display of friendly competition. Fan loyalty is particularly intense when the competition goes global.
Surprise, surprise! The all-new midsize multi-purpose vehicle we’ve been hinting at is the Kia Sedona! The all-new 2015 Sedona midsize Multi-Purpose Vehicle (also known as the Kia Carnival in some markets) will make its world debut at the 2014 New York International Auto Show, which starts April 18!
The All-New Kia Soul is now ready to roll out in Europe! We were careful to keep the design DNA of the original Soul, while improving and enhancing various vehicle features to present an improved Soul. So what’s so new about it? Click to find out!