Tag archive for ‘Kia’
When it comes to sports, Kia takes things pretty seriously. As the official sponsor of the 2014 FIFA World Cup Brazil™, we had the chance to celebrate this mega sporting event with football fans from all over the world in Rio this year. Over the past month, there were indeed many surprises in Rio, as superstar teams went head-to-head for the title of best football team in the world. As the football festivities slowly come to an end, we wanted to take a look back on the variety of Kia-sponsored events held for our fans, tied together with the underlying theme of ‘Surprises Make Surprises.’
What kind of brand is Kia? This is one of the first questions that any company asks itself when setting out to define its brand image. The answer for Kia came from the concept of ‘surprise.’ And our conclusion was simple: Kia simply wants to help customers re-discover the element of surprise in their daily lives.
From May 30 to June 8, Kia wowed at the Busan International Motor Show with its “Neo-Futurismo” concept booth, featuring vehicles and technology pointing towards the future. All eyes were on the all-new Carnival (also known as the Sedona in some markets), which made its Korean public debut at the seaside city.
This month, Kia surprised five young football fans with the chance not only to attend but to stand on the field during the matches of the 2014 FIFA World Cup Brazil™. In addition to donating US$100,000 to the Make-A-Wish International® foundation, Kia invited five wish children to become Kia Mascot Friends and accompany the official World Cup mascot—Fuleco the Armadillo—onto the pitch at half-time starting with a group stage match on June 23rd and through a semi-final match scheduled for July 8th.
Celebrating Mother’s Day this past weekend gave us a chance to show appreciation for our mothers and reflect on the importance of families. Today is International Day of Families, and to commemorate, we decided to feature some of our own extended #KiaFamily. A special thanks to all our fans from all over the world who shared photos of their Kia with their families—and of course, to the family pets, too, for posing so adorably! Check out some of the featured photos!
The beautiful country of South Korea is where Kia’s headquarters lie, and as one of the country’s auto manufacturers, we’re always looking for a chance to showcase the beauty that lies within South Korea. So we were thrilled to have the opportunity to invite journalists from Italy for a visit! Kia invited Franco Gionco and Laura Seber from Motorcube Italy for a chance to experience the best of Korea firsthand with the help of the Kia Sorento, which proved to be the best tour guide for their trip.
When it comes to driving, we all know that green means “go”. Unfortunately for some, in life, the light is red—not because of their own inabilities, but because of the surrounding environment. In an effort to give more people the ability to “go”, Kia has invested in the ‘Green Light Project,’ an ongoing social outreach project first started in 2012 that helps communities in Africa by providing facilities and support for sustained growth.
Road to Rio
If you haven‘t noticed, we‘re very excited about this summer… As an Official Partner of the 2014 FIFA World Cup Brazil™, Kia will be hosting a variety of events leading up to this mega sporting event celebrating football all over the world. We couldn‘t be more excited to partner with FIFA World Cup Brazil™, especially because of the rich football history embedded within the culture of many South American countries. So we thought, why not journey through the continent to ready ourselves for the international football event?
Born for Beijing
Specifically tailored for the Chinese market, the K4 concept car was finally unveiled in Beijing, at the 2014 Beijing International Automotive Exhibition. What’s even more exciting is the news that the K4 concept car will come to life, as Kia plans production versions of the sedan to go on sale in the second half of this year, focused on targeting drivers with families.
Held at New York City‘s Jacob Javits Convention Center every spring, the New York International Auto Show is always a fun time for auto fans all around. Kia Motors America (KMA) brought along the newest member of our family, the 2015 Kia Sedona, to prove that a minivan can actually be… cool.
Kia believes in bringing people together, and what better way than through sports? Sporting events are always a source of great excitement and a grand display of friendly competition. Fan loyalty is particularly intense when the competition goes global.
Surprise, surprise! The all-new midsize multi-purpose vehicle we’ve been hinting at is the Kia Sedona! The all-new 2015 Sedona midsize Multi-Purpose Vehicle (also known as the Kia Carnival in some markets) will make its world debut at the 2014 New York International Auto Show, which starts April 18!
The All-New Kia Soul is now ready to roll out in Europe! We were careful to keep the design DNA of the original Soul, while improving and enhancing various vehicle features to present an improved Soul. So what’s so new about it? Click to find out!
About 100 miles north of Los Angeles, in the Mojave Desert, sit the final testing grounds, where every Kia vehicle must receive the stamp of approval before mass production.
It was a whirlwind couple of weeks with Kia in Geneva, where we got to finally greet our European fans with the Soul EV, the GT4 Stinger concept car, and showcase the latest Kia technologies during the Geneva Motor Show. While the Soul EV was in the spotlight, plenty of other Kia cars and Kia’s [...]
Check out Kia in Geneva, Switzerland, for the 84th Salon International de I’Automobile, also known as the Geneva Motor Show.
Kia had the privilege of being a part of the Australian Open again this past January as the long-running Major Sponsor, and in light of this mega sports event, we wanted to help connect tennis fans around the globe by inviting them Down Under to experience tennis fever for themselves through our Kia Lucky Drive [...]
The most fascinating thing about the Internet is its sheer volume of information. It’s as if a virtual big bang created a universe of everything you’d ever want or need to know. And that universe, of course, is inhabited by intelligent life and like-minded others, congregating in the far corners of the blogosphere, social networks, [...]
We present the history of the design behind the Kia Soul. Check it out!
Will you take the blue key… or the red key? Kia channels the Matrix during Superbowl Sunday, taking you on a ride to explore the 2015 K900/Kia Quoris, Kia’s first-ever luxury sedan. Whatever key you take will shape the way you view luxury… So, what’s your choice? Stay tuned… We’ll see you in the 3rd [...]