Tag archive for ‘Kia’
Kia’s premium SUV model, the all-new Sorento, made its overseas debut at the 2014 Paris Motor Show earlier this year. While it wowed the crowd with its bold look at first glance, there’s lots more to discover when it comes to this exciting new generation’s wide variety of features and specs. Spencer Cho, head of Kia’s Overseas Product Marketing Team, has broken down the reasons why the all-new Sorento is poised to be the best in its class.
Kia Motors brought home another prestigious award, with the Kia Soul EV winning the Car of the Year title in Norway. The largest consumer information service providing organization in Norway, Dinside, has named the Kia Soul EV the best car for 2015 based on its price, space, handling, technology, and environmental friendliness.
Kia is the defending champion of the International Car of the Year (ICOTY) award organized by Road & Travel Magazine! During the 2015 LA International Auto Show, the Kia K900, known as Quoris in some markets, was honored by Road & Travel Magazine as the most emotionally compelling vehicle for 2015. It is the first time in the award’s history that the same brand was selected for three consecutive years. Previously, we were recognized for our premium sedan, the Cadenza, and our best-selling Optima midsize sedan.
From June 11 to July 4 next year, football fever will engulf the South American continent once again during the 44th Copa América 2015 hosted by Chile. Kia is excited to take part in this world-class event as a platinum sponsor of the football championship for national teams within South America. After successfully sponsoring three World Cups, we are very proud to continue to bring the excitement of football at the Copa América Championship to fans all around South America.
The curtain was raised on the LA Auto Show on November 21, 2014, where Kia Motors presented thirty of its top cars, including the New Sorento, New Sedona, K900 (Quoris), and Soul EV. Kia’s booth featured four sections with each one rocking a ‘California Adventure’ theme. Ranging from dry desert to fruit-filled valley, the Kia booth attracted visitors with a variety of themes based on music, decoration, food and cars.
Kia is excited to once again serve as the exclusive presenting sponsor of the 2015 YouTube Music Awards, in partnership with YouTube and executive producer VICE Media. During this festive event to take place in March 2015, Kia and YouTube will celebrate the emerging artists for 2015 selected by music fans from around the globe. Following the 2013 YouTube Music Awards’ success with more than 51 million total views, we can’t wait to make the 2015 event even bigger!
Kia Motors and our joint venture in China, DongfengYueda Kia (DYK), is back at the 12th China Guangzhou International Automobile Exhibition, with 23 different models. But this year, Kia held a very special global premiere for a new concept car named KX3, a C-segment SUV that Kia is aimed exclusively at the Chinese market.
The official mascot for the UEFA EURO 2016 TM, sponsored by Kia has been revealed. The half-boy, half-hero mascot, who has the magic power to fly around the globe and connect people through the power of football, will appear at key events for the UEFA EURO 2016TM Tournament and meet football fans from around the globe. He will be featured with Kia Sportage, the best-selling CUV model in France.
In 2014, Kia introduced the Soul EV, the brand’s first-ever electric vehicle for overseas markets based on the second-generation iconic Soul urban crossover. With its fresher appearance and ultra-low operating costs, the Soul EV boasts an 81.4 kW electric motor, producing 285 Nm of torque, and a high-capacity 27 kWh lithium-ion polymer battery pack. On a single charge, Kia Soul EV can travel up to 212 km (131 miles), and it comes with industry-leading warranties in its major sales markets (a comprehensive 7-Year, 150,000 km warranty in Europe and 10 year/100,000 mile warranty in US). With sales now getting underway in overseas markets, here are some fun facts about Soul EV you may not have known.
Kia is no stranger to exciting road trips. Just recently, we launched the Father and Son Road Trip project to encourage fathers and sons to share their stories with us and win a special overnight road trip. Today, we are putting together a list of tips for a great road trip for our fans. If you are planning a road trip in the near future or if you’ve always wanted to go on a road trip but were unsure where to begin, here are some tips to help you get started.
As a global automaker, Kia always looks for chances to help make the world a better place, and Kia’s Green Light Project is just one of the ways in which Kia is giving back to local communities. As one of Kia’s leading corporate social responsibility projects, the Green Light Project provides children in underprivileged regions of the world with the resources to move forward—whether it is through schools, community facilities, or transportation. Read on to find out more about the different ways Kia contributes to the greater world.
Kia, the Official Automotive Partner of the NBA, welcomed yet another high-profile brand ambassador on board when ten-time NBA All-Star LeBron James signed a multi-year partnership with Kia Motors America (KMA) to represent the K900, also known as Quoris in some markets. As a renowned car enthusiast, James reached out to Kia to gain some firsthand experience with the brand’s flagship sedan. His personal experience with the Kia K900 directly led to the Kia endorsement deal with the most popular athlete in the U.S.
Kia is introducing an enhanced concept of corporate value via a new global brand communication project called ‘Re:Design.’ The ‘Re:Design’ project will move Kia’s brand communications away from the previous focus on our vehicles’ design and put more emphasis on using design to bring positive changes to car owners and their lives. To mark the beginning of the new campaign, Kia is inviting fathers and sons to share their stories through the ‘Re:Design the Drive – Father & Son Road Trip Contest’ for a chance to win a special overnight road trip with Kia.
In appreciation of all of our global fans, Kia has been running a series on its official worldwide Facebook page called #KiaYourCity featuring Kia vehicles captured in some of the world’s most beautiful cities. The response has been remarkable, with fan photos pouring in from around the globe showing Kia rocking cities everywhere. In this dedicated BUZZ post, we would like to express our gratitude to our fans and offer you a virtual world tour through photos shared by Kia owners on our digital channels.
Interested in keeping the environment clean? Or how about saving some extra cash? Here are five green driving tips you can follow to do your part and save some money at the same time.
From Geneva to New York to Beijing, Kia has been busy this year with appearances at all of the world’s greatest motor shows. This time, we hit Russia! From August 29th to September 7th, Kia is presenting its latest in innovation and style at the 2014 Moscow International Automobile Salon. The MIAS is the hottest motor show in Russia, both in terms of size and the level of attention it attracts. There, Kia will be showcasing the Kia Quoris and Soul EV models, and organizers expect that Kia will attract more than 1 million attendants to the Crocus Expo during the exhibition period.
As a global automaker, Kia is always seeking opportunities to grow with local communities and firmly believes in the value of corporate social responsibility (CSR). For Kia, this just means giving back to the community—which is why Kia launched the ‘Green Light Project’ back in 2012 for communities in Africa, which help build facilities, such as new schools, that aim to provide improved access to health care and education by supporting the sustained growth of the community.
Congratulations to Kia Motors in China! Together with our Chinese joint venture partner, Dongfeng Yueda Kia Motors, we hit 3 million units for cumulative on July 24. This is quite an accomplishment as Kia has hit 3 million unit production in just over 10 years since entering into one of the fastest-growing automobile markets back in 2002.
When it comes to sports, Kia takes things pretty seriously. As the official sponsor of the 2014 FIFA World Cup Brazil™, we had the chance to celebrate this mega sporting event with football fans from all over the world in Rio this year. Over the past month, there were indeed many surprises in Rio, as superstar teams went head-to-head for the title of best football team in the world. As the football festivities slowly come to an end, we wanted to take a look back on the variety of Kia-sponsored events held for our fans, tied together with the underlying theme of ‘Surprises Make Surprises.’
What kind of brand is Kia? This is one of the first questions that any company asks itself when setting out to define its brand image. The answer for Kia came from the concept of ‘surprise.’ And our conclusion was simple: Kia simply wants to help customers re-discover the element of surprise in their daily lives.