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Tag archive for ‘Kia’

Ten Things to Celebrate About 2008
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By Soon-Nam Lee Director, Overseas Marketing Group, Kia Motors Corporation Reading the business pages this time of year does not lend itself to Christmas cheer and optimism for 2009.  2008 was by no means perfect for Kia and there’s a lot we still have to improve on but I’d like to share with Kia family and friends my [...]

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Kia Exclusive Report: Spotted!
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By Kia BUZZ editorial team This just in, folks… Santa Claus was spotted this Christmas Eve taking a joy ride in his brand new Christmas Soul. It turns out the urban crossover is more than just for city driving. It looks like he left his reindeer at home for this quick spin around Kia headquarters [...]

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The power of labor-management harmony
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By Yun Tae Kim Assistant Manager, Labor Relations Planning Team A warm breeze is sweeping through labor-management relations at Kia Motors. Many Kia employees and customers abroad may harbor some concerns that labor relations at Kia Motors are marred by conflict and struggle. Well, that has been true to a certain extent, but there may [...]

Committing to a safe, efficient environment
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By Pamela Muñoz International PR Assistant Manager Kia Motors launched volume production at its Zilina, Slovakia plant in December 2006 and quickly realized that it had underestimated the potential of its state-of-the-art facilities.  Less than two years later, Kia Motors Slovakia (KMS) has exceeded expectations and reached its 300,000th vehicle production goal. These accomplishments do [...]

Soul

For a distinctive design…
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By Seon Ho Youn Executive Vice President Kia Design Center Work begins on creating the first design concept. Sketches reveal a somewhat familiar design. Something new… new… “No, it’s not new at all,” I keep repeating over and over in my head. I want to capture the sexiness and confidence of the model wearing a [...]

Colors of Soul
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By Kia Design Center While work progressed on developing the interior color scheme, consumer opinions were collected via Kia websites and focus groups in Korea and abroad. The purpose was to identify consumers’ color preferences using the Soul concept car. During a one-month period, 23,000 people took part in the survey. The responses varied depending [...]

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Interior innovation
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By Kia Design Center Innovation is one of the key qualities that designers at the Kia Design Center constantly seek.  Their focus on innovative design has been reflected on some of the interior features of the Soul. Sound volume reflecting speaker lamp A standout feature in Soul’s interior is sound-sensitive mood lighting. Mood lighting had [...]

Highlights of Soul exterior design
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By Kia Design Center Just like a backpack Soul’s rear hatch is designed and shaped like a backpack to appeal to the young. This idea first appeared in the early sketches of the concept car. But in the course of making the production version, there were issues related to the trunk layout and noise, and [...]

How it all started…
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By Kia Design Center From concept sketch to Soul…… Soul originates from the concept car KND-3 (SOUL) which premiered at the 2006 Detroit Motor Show. The open feel exuding from Soul’s A-pillar can be traced back to KCD-2 (Mesa) which showcased at the same trade fair in the previous year. Themes around ‘utility’ and ‘music’, [...]

Impressions of the Soul
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By Seung Hwan Lee Kia BUZZ Editor At 2008 Paris Motor Show (Mondial de l’Automobile), the Soul received a warm welcome from visitors. We asked for their impressions of the Soul.  Check out their reactions below!

Soul week (Editor’s note)
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By Seung Hwan Lee Kia BUZZ Editor Good news, everyone!  Starting Thursday, October 23rd, a series of postings on the Soul’s design development history will be posted until Wednesday, October 29th.  The postings will reflect on how designers found their inspiration for the crossover’s exterior and interior designs, innovative features and colors.  To close the [...]

Lip Dub Kia
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By Luis Miguel Rojo Y Pinto Head of Marketing and Communication Kia Motors France Hello, my name is Luis Miguel Rojo Y Pinto. I am the Head of Marketing and Communication at Kia Motors France. I’m very happy to meet you all here in “Kia-Buzz”, as a Kia Family. Kia Brand’s claim “The power to [...]

A glimpse of Soul Art
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By Seung Hwan Lee Kia BUZZ Editor Let me share with you Kia’s teaser movie from the recently launched Soul website.  The clip presents a glimpse of what will come in the full version scheduled to launch online in November.  In the long version, five mini-me Souls, designed by talented young artists, represent themes like [...]

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Kia Motors Azerbaijan caught a fever! Olympic fever, that is...
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By Vugar Isgandarov Head of PR, Marketing and Advertising Department Kia Motors Azerbaijan Kia Motors Azerbaijan has always contributed to the prosperity and development of sports in Azerbaijan.  We have repeatedly sponsored different kinds of sports tournaments and rewarded winners with prizes and cars. Kia Motors couldn’t stand on the sidelines when it came to [...]

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Fun lighting technology of Soul
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By John Shim Research & Development Planning Team Hello everyone. I’m John Shim of the R&D Planning Team. This is my first posting on Kia Buzz. Kia unveiled the production version of Soul at the Paris Motor Show last week. I’m sure many of you have already read about Soul on Kia Buzz. With its [...]

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Philippine International Motor Show
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By Renato G. Velasquez Manager, Marketing Services Department Columbian Autocar Corporation Columbian Autocar Corporation (CAC), the sole distributor of Kia vehicles in the Philippines, joined the 2nd Philippine International Motor Show on August 21-24, 2008, at the World Trade Center in Metro Manila.  Sixteen other powerful global auto brands also participated represented by the Chamber [...]

What’s your Soul?
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By Seung Hwan Lee Kia BUZZ Editor Here’s the newest promotional video on Kia’s latest urban cross-over.  Check it out and discover your Soul.

Kia Soul Revealed!
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By Pamela Muñoz International PR Assistant Manager As our bloggers already know, the Paris Motor Show marked the launch of Kia’s newest vehicle, our urban crossover vehicle, the Kia Soul!  We feel it marks the beginning of a new chapter in Kia’s history pages and will appeal to a whole new group of young-at-heart drivers [...]

A closer look at the Paris Motor Show Pre-Launch Party!
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By Seung Hwan Lee Kia BUZZ Editor In addition to our previous story on the media party posted on the 2nd of October, here’s a video capture of the goings on from inside the Salons du Louvre.  Follow Michael Choo, our official Paris Motor Show correspondent, who was able to take a closer look at [...]

From the Green Zone at Paris!
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By Pamela Muñoz International PR Assistant Manager In addition to the Kia Soul launch, Kia is featuring some new green concepts at the Paris Motor Show.  Here is a video taken about these four vehicles on display in line with Kia’s global eco-friendly initiatives.  Michael Choo gives us a sneak peek of the cee’d ISG, [...]