Tag archive for ‘Rafael Nadal’
Kia had the privilege of being a part of the Australian Open again this past January as the long-running Major Sponsor, and in light of this mega sports event, we wanted to help connect tennis fans around the globe by inviting them Down Under to experience tennis fever for themselves through our Kia Lucky Drive [...]
Congratulations to our tennis superstar and Kia global brand ambassador Rafael Nadal on his big win at 2012 French Open.
Sitting in the hot seat of a Kia Soul, we grilled Rafael with some hard-hitting questions like automatic or manual? And chocolate or vanilla?
If you still haven’t figured out what Kia stands for, you will definitely get a chance to see, feel and know it with Kia’s new global brand campaign. Kia has aimed to deliver a unique customer experience as well as the brand’s three core beliefs, ‘challenger,’ ‘human-driven,’ and ‘spirited,’ through a social media platform.
It started off by asking Kia Motors Facebook fans to ask questions to the world’s top tennis athletes. From the hundreds of questions received through Facebook, Kia Motors interviewed tennis stars, like Kia global brand ambassador, Rafael Nadal, Fernando Verdasco, Victoria Azarenka and Kim Clijsters during their time at the Australian Open 2011. As part [...]
By Michael Choo International PR Deputy General Manager This year’s Australian Open tennis championship – the first of four Grand Slam events of the tennis calendar – proved to be a double whammy for Kia Motors as a new attendance record of 603,160 fans was set and, to top off 2 weeks of incredible tennis, [...]
By Ki Myo Kim Overseas Promotion Team Kia Motors Corporation The Australian Open kicked off on January 19 (Monday). While most of us associate January with cold weather, it is now summer in Melbourne, with the long-awaited Grand Slam tournament adding to the heat. Matches will be played in five categories: men’s singles, women’s singles, [...]
By Soon-Nam Lee Director, Overseas Marketing Group, Kia Motors Corporation Reading the business pages this time of year does not lend itself to Christmas cheer and optimism for 2009. 2008 was by no means perfect for Kia and there’s a lot we still have to improve on but I’d like to share with Kia family and friends my [...]