Tag archive for ‘sorento design story’
Colorful Selection
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By Lee, Jung Kia Color Team Color design is about creating something that will appeal to the public or awaken their desire. It requires the ability to tap into consumer’s consciousness. To come up with the right colors for the new Sorento, Kia relied on the advice of dealers and marketers around the world, and [...]
New Sorento, it’s more than new.
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By Sae Young Song Director Kia Design Center Launched in 2002, Sorento has enhanced the Kia brand image with its popularity in the market in Korea and abroad. The Sorento builds on this strong momentum, but with a more refined style. It is a CUV designed for the urban lifestyle delivering Kia’s distinctive emotional appeal. Design [...]
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