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Tag archive for ‘Soul’


Kia Soul in Miami – Day 1

By Kia Motors America Public Relations We have arrived in Miami and are making final preparations for the three-wave Kia Soul National Press Introduction ride-and-drive event. Following are a video clip and photos for a sneak peek into all of the event preparations and venue at the Mandarin Oriental hotel. We are excited to launch [...]

Kia Soul and Hamsters

By Seung-Jew Kim Assistant Manager, Overseas Communication Team Hello Kia Buzzers! Let me present to you a new advertisement of the Soul from Kia Motors America — a 60-second, in-cinema ad targeted at Gen Y consumers.  Check out the music and the visual effects!  By the way, the effects works are done by Framestore London, [...]

The Soul’s rear display / ECM room mirror

By Seung Hwan Lee Kia BUZZ Editor Hello everyone.  Remember when we showed you before how the Soul’s sound speaker lamps work?  This time we would like to present to you a film that I took on how the Soul’s acclaimed rear display / ECM room mirror works.  This safety function was introduced to worldwide [...]


The Exclusive Design Story of The Kia Soul’ster

By Mike Torpey & Brian White Senior Designer Kia Design Center America Hello and Happy New Year, Kia-Buzz’ers! Mike Torpey and Brian White from Kia Design Center America here with you, giving you an exclusive “inside scoop” on the design process behind the exciting Kia Soul’ster concept revealed at the 2009 Detroit Auto Show in [...]

The year for ‘out of the box’

By Euisun Chung President Kia Motors Corporation Happy new year everyone! Hope you had a nice holiday. If 2008 was about sky-rocketing oil prices and growing energy concerns, the ever-increasing difficulties facing the automotive industry, and shrinking consumer spending and confidence throughout the world, what will 2009 be about? I believe 2009 will be about [...]

Ten Things to Celebrate About 2008

By Soon-Nam Lee Director, Overseas Marketing Group, Kia Motors Corporation Reading the business pages this time of year does not lend itself to Christmas cheer and optimism for 2009.  2008 was by no means perfect for Kia and there’s a lot we still have to improve on but I’d like to share with Kia family and friends my [...]


Kia Exclusive Report: Spotted!

By Kia BUZZ editorial team This just in, folks… Santa Claus was spotted this Christmas Eve taking a joy ride in his brand new Christmas Soul. It turns out the urban crossover is more than just for city driving. It looks like he left his reindeer at home for this quick spin around Kia headquarters [...]


Designer essay.. “Magical transition of the Soul”

By Mike Torpey Senior Designer, Kia Design Center America Hello Kia BUZZ Fans! I am excited to be sharing with you the story of the original design process that created the Kia SOUL Concept Car. My name is Mike Torpey, and I’m a member of the Kia America Design Center in Irvine, California. Within the [...]

Soul debut at LA International Auto Show

By Alex Fedorak Director, Public Relations, Kia Motors America More than 450 media and guests attended the North American debut of the Soul this past Thursday, November 20th at the 2008 Los Angeles Auto Show.  Thursday was the second day of the media preview and a pall was cast over the show with all the [...]


For a distinctive design…

By Seon Ho Youn Executive Vice President Kia Design Center Work begins on creating the first design concept. Sketches reveal a somewhat familiar design. Something new… new… “No, it’s not new at all,” I keep repeating over and over in my head. I want to capture the sexiness and confidence of the model wearing a [...]

Soul week (Editor’s note)

By Seung Hwan Lee Kia BUZZ Editor Good news, everyone!  Starting Thursday, October 23rd, a series of postings on the Soul’s design development history will be posted until Wednesday, October 29th.  The postings will reflect on how designers found their inspiration for the crossover’s exterior and interior designs, innovative features and colors.  To close the [...]

Lip Dub Kia

By Luis Miguel Rojo Y Pinto Head of Marketing and Communication Kia Motors France Hello, my name is Luis Miguel Rojo Y Pinto. I am the Head of Marketing and Communication at Kia Motors France. I’m very happy to meet you all here in “Kia-Buzz”, as a Kia Family. Kia Brand’s claim “The power to [...]

A glimpse of Soul Art

By Seung Hwan Lee Kia BUZZ Editor Let me share with you Kia’s teaser movie from the recently launched Soul website.  The clip presents a glimpse of what will come in the full version scheduled to launch online in November.  In the long version, five mini-me Souls, designed by talented young artists, represent themes like [...]

Speaker lamps

Fun lighting technology of Soul

By John Shim Research & Development Planning Team Hello everyone. I’m John Shim of the R&D Planning Team. This is my first posting on Kia Buzz. Kia unveiled the production version of Soul at the Paris Motor Show last week. I’m sure many of you have already read about Soul on Kia Buzz. With its [...]

What’s your Soul?

By Seung Hwan Lee Kia BUZZ Editor Here’s the newest promotional video on Kia’s latest urban cross-over.  Check it out and discover your Soul.

Kia Soul Revealed!

By Pamela Muñoz International PR Assistant Manager As our bloggers already know, the Paris Motor Show marked the launch of Kia’s newest vehicle, our urban crossover vehicle, the Kia Soul!  We feel it marks the beginning of a new chapter in Kia’s history pages and will appeal to a whole new group of young-at-heart drivers [...]

A closer look at the Paris Motor Show Pre-Launch Party!

By Seung Hwan Lee Kia BUZZ Editor In addition to our previous story on the media party posted on the 2nd of October, here’s a video capture of the goings on from inside the Salons du Louvre.  Follow Michael Choo, our official Paris Motor Show correspondent, who was able to take a closer look at [...]

From the Green Zone at Paris!

By Pamela Muñoz International PR Assistant Manager In addition to the Kia Soul launch, Kia is featuring some new green concepts at the Paris Motor Show.  Here is a video taken about these four vehicles on display in line with Kia’s global eco-friendly initiatives.  Michael Choo gives us a sneak peek of the cee’d ISG, [...]


New Kia Soul Images

By Michael Choo International PR Deputy General Manager Brand new images of the upcoming Kia Soul have just been released to pique your interest in this uniquely styled new offering from Kia that will arrive in overseas showrooms in 2009. Please use the links below to download the new images of the Kia Soul. <Download [...]

AM production model to keep concept car name – Soul

By Seung Hwan Lee Kia BUZZ Editor Well, it’s now official. Kia has announced that it will retain the name of the AM concept cars – Soul – shown in Geneva earlier this year and in Detroit in early 2006 for the production model, which will be unveiled at the Paris Motor Show the first [...]