Rev up your #KiaPasion for Copa América Chile 2015 June 11th, 2015
It’s time to show your passion. Copa América Chile 2015 officially kicks off on the evening of June 11, 2015 (CLT) with the opening match between Chile and Ecuador. Kia, the Platinum Sponsor of Central and South America’s biggest football tournament, is proud to provide official vehicles while offering football fans unique ways to enjoy the games through a variety of fun activities by using the hashtag #KiaPasion, which represents the passionate spirit of Copa América Chile 2015 competing teams and fans.
Kia with Twitter Amplify
With an agreement that marks the first regional Twitter Amplify deal, Kia will reach Twitter users beyond our existing followers and reach out to more than 8 countries with branded content added to ESPN’s tweets. Fans of the Copa América tournament will be able to catch up on the matches via highlights in real-time on ESPN Twitter accounts, @SportsCenter_NT and @SC_ESPN, as well as on our global Twitter account, @Kia_motors.
“Kia has been an enthusiastic supporter of some of the world’s premier sporting events, and as the Platinum Sponsor of Copa América 2015 we are excited to provide football fans in the region with a platform to interact with one another during this year’s tournament. Our collaboration with Twitter and ESPN to offer quality content that can reach fans fast and wide is based on our Copa América campaign slogan, ‘Acelera tu Pasión (Accelerate Your Passion)’, and we look forward to amplifying the extent to which football fans can enjoy this year’s matches,” says Soon-Nam Lee, Vice President of the Overseas Marketing Group, Kia Motors Corporation about the partnership.
#KiaPasion – Show support for your team with Kia!
Through the #KiaPasion event, Kia invited fans from participating countries of Copa América 2015 into the comfy space of our vehicles and let them show their spirit for their national teams. Watch as a passionate group of Argentina’s fans cheer for the team while singing their theme song.
#MiKia – Win tickets to Copa América 2015!
Another fan event on Kia’s social media channels was the #MiKia program, which means “My Kia” in Spanish. Fans could take a photo showing their football spirit with a Kia vehicle and share it on the designated Facebook page for a chance to win tickets to the Copa América 2015.
We are so excited for the many great games ahead and to be part of this journey to find South America’s football champion. Follow our Twitter channel for the latest news and highlights! Go teams!