By Amy Corsinita
Kia Motors America
Amid a flurry of activity at the annual Specialty Equipment Market Association (SEMA) in Las Vegas, Kia Motors went extreme in Sin City with its in-booth activities and tricked-out concept vehicles. Appealing to aftermarket fanatics and concept car enthusiasts alike with accessorized Soul Burner, Rio5 and KOUP concept vehicles to illustrate possibilities for enthusiasts, KMA dialed-in the DJ-spun tunes for a sweet showing of the following concepts:
• Soul Burner, designed with a hardcore attitude meant for those who live freely and enjoy life – one of three Soul variation concepts debuted at the 2008 Geneva Motor Show
• KOUP offers a look into Kia Motors’ evolving design direction with its slanting exterior shape and debuted at the 2008 New York International Auto Show (NYIAS)
• Borrego Limited concept extends from the all-new 2009 Borrego midsize SUV, offering four-wheel drive and a sexy stance perfect for urban excursions
• Rio5 designed specifically for SEMA is truly a tuner’s car with a KMA-genuine body kit, cat-back exhaust and side sills.
Artist P’Nut was on hand to custom-paint pairs of Vans shoes, and freestyle skater Primo impressed onlookers while visitors seeking the ultimate experience adorned an airbrushed tattoo while listening to music spun by DJ Sparx.