Corporate / Product

LeBron James “rolling around” in his K900 as a Kia luxury ambassador October 16th, 2014

Kia, the Official Automotive Partner of the NBA, welcomed yet another high-profile brand ambassador on board when ten-time NBA All-Star LeBron James signed a multi-year partnership with Kia Motors America (KMA) to represent the K900, also known as Quoris in some markets. As a renowned car enthusiast, James reached out to Kia to gain some firsthand experience with the brand’s flagship sedan. His personal experience with the Kia K900 directly led to the Kia endorsement deal with the most popular athlete in the U.S.

James posted pictures of the car on Instagram in August, showing his genuine affection for Kia’s rear-wheel drive luxury sedan.

  LeBron’s instagram @kingjames

 “I was a Kia K900 driver and fan before we decided to become partners, so I’m really excited to be Kia’s first-ever luxury ambassador,” said the Cleveland Cavaliers star about his endorsement of the brand. James also explained what he and Kia as a brand have in common: “Kia and the K900 are out to challenge conventional wisdom and show people how to think differently, and I can relate to that. For me, a partnership has to be authentic and real to who I am, and that’s what makes this one so special.”

We are super excited to have LeBron James on board, alongside our other high-profile brand ambassadors, including NBA All-Star Blake Griffin, tennis superstar Rafael Nadal, and U.S. Women’s Open golf champion Michelle Wie. Kia Motors America plans to roll out some advertising campaigns with the new ambassador, and hopes to bring more surprises along the way.