By Pamela Muñoz, Assistant manager
International PR, Overseas Communication



Over the Swedish mid-summer long weekend, celebrating the nation’s longest day of the year, Kia Motors presented two lucky football fans with Kia Soul vehicles. As the Official Automotive Partner of the UEFA European Under-21 Championship 2009 that took place in Sweden, Kia partnered with UEFA in the Kia Midsommar Competition with the clear objective of attracting as many fans as possible to the two matches of June 19 to mark the nation’s most vibrant holiday.

The prize handover took place at the Malmö Football Arena just a few hours prior to the kick-off of the Final Match between Germany and England. In attendance was Karl-Erik Nilsson, the Tournament Director of the U-21 Championship, Mikael Salzer, Head of National Team Competitions UEFA, Unto Lehtola, Sales Manager Kia Motors Sweden AB, and Johan Mårtensson, Regional Sales Manager Kia Motors Sweden AB.
Kristiina Tikkanen, a nurse from Finland, and Ingrid Vezic, an IT Specialist from Sweden, were the two lucky winners and were able to celebrate their win in style at the handover ceremony. Congratulations to both winners – enjoy your new wheels!