Lucky winners receive Kia Souls at UEFA European Under-21 Championship 2009 July 1st, 2009

Pamela MuñozBy Pamela Muñoz, Assistant manager
International PR, Overseas Communication

Over the Swedish mid-summer long weekend, celebrating the nation’s longest day of the year, Kia Motors presented two lucky football fans with Kia Soul vehicles. As the Official Automotive Partner of the UEFA European Under-21 Championship 2009 that took place in Sweden, Kia partnered with UEFA in the Kia Midsommar Competition with the clear objective of attracting as many fans as possible to the two matches of June 19 to mark the nation’s most vibrant holiday.


The prize handover took place at the Malmö Football Arena just a few hours prior to the kick-off of the Final Match between Germany and England. In attendance was Karl-Erik Nilsson, the Tournament Director of the U-21 Championship, Mikael Salzer, Head of National Team Competitions UEFA, Unto Lehtola, Sales Manager Kia Motors Sweden AB, and Johan Mårtensson, Regional Sales Manager Kia Motors Sweden AB.
Kristiina Tikkanen, a nurse from Finland, and Ingrid Vezic, an IT Specialist from Sweden, were the two lucky winners and were able to celebrate their win in style at the handover ceremony. Congratulations to both winners – enjoy your new wheels!


  • HyundaiSmoke

    You know a KIA No.3 (i20 MPV) rebadged, restyled, and re tooled to be a US Accent would be a smart choice guys. Think about it!!! Its a 5 door hatch, its big, you can shape it any way you want, tune the Nvh for American tastes, tune the ride characteristics, and of course like a Hyundai have the styling a little more elegant.

    The same could work for the Rio too, but sporty.

  • Boris

    When will the soul start selling in the UAE?

  • Boris

    when will the Soul sell in UAE?

  • Colin

    Hi Boris,

    I have asked the person who is in charge of sales in UAE and he said the Soul has been launched in UAE.
    You might meet the Soul in Agust.

    Thank you!