Events / Product
Many Kia “Unveilings” at Los Angeles International Auto Show November 21st, 2007
By Beverly Braga
Public Relations Analyst
Kia Motors America
Making its first appearance at the Seoul International Motor Show earlier this year, the KND-4 concept vehicle made its way to the United States’ west coast for a North American debut at the Los Angeles Auto Show on November 15.
Cloaked in a sleek Luminous Green, the three-door compact SUV featured a 2.2-liter Variable Geometry Turbocharger (VGT) clean diesel engine and presented an athletic stance with its 20-inch wheels wrapped in 245/40R20 low-profile tires, which fitted tightly under flared wheel arches. The stylish front end, which featured LED headlights, provided a bold hint at how Kia SUVs of the future may look like. However, the KND-4 wasn’t the only thing Kia “unveiled.”
Alongside the Soul concept vehicle, the KND-4 was showcased on an all-new North American auto show property. The display was hidden during introductions behind a kabuki-style curtain, which later dramatically dropped to reveal the beginnings of the “New World of Kia.” Its European-inspired design and elegance signals a change in direction for Kia, one deeply rooted in attitude as opposed to being simply a slogan or theme.
And on stage, presenting the concept vehicles and display was Kia’s new President and Chief Executive Officer Len Hunt. Four days into his new role (Len was previously Kia’s executive vice president and chief operating office), Len showcased exuberance and high spirits during the presentation, which he conducted with Ian Beavis, vice president, marketing, and Peter Schreyer, chief design officer for Kia Motors Corporation. The “New World of Kia,” cemented by the stylistically energized KND-4 and Soul concepts, inspired the more than 400 press conference attendees and further solidified Kia’s journey toward creating vehicles that exude pride and passion.