By Sae Young Song
Kia Design Center
Launched in 2002, Sorento has enhanced the Kia brand image with its popularity in the market in Korea and abroad. The Sorento builds on this strong momentum, but with a more refined style. It is a CUV designed for the urban lifestyle delivering Kia’s distinctive emotional appeal.
The new Sorento’s design incorporates the agility of a cheetah, the minimal lines of modern architecture and hi-tech sophistication. Attention to the finer details and Kia’s design DNA make new Sorento the perfect answer to city living.
Somehow familiar, yet never seen before
While keeping the solid surface feeling of its predecessor, new Sorento incorporates Kia’s Design Identity elements and the latest design trends to project a completely new profile.
For a more stable CUV body, we adopted a monocoque frame to replace the widely used body-on-frame. The result is a lighter vehicle and greater fuel economy, a quiet and comfortable ride usually offered only luxury sedans and a more spacious interior. We increased the car length but reduced the height to create a futuristic stance and elegant proportions.
Another unique feature is the simple lines and form of the side body. The deep character line and belt line emphasize speed and agility, while the two-tone bumper and accentuated wheel volume arch adds a bold and powerful touch.
Kia’s signature radiator grille and headlamp layout convey a harmonious look previously seen in the Optima (Magentis), Soul, and Forte (all-new Cerato).
Touch the driver’s heart
The interior was designed with convenience in mind. Featuring the Kia Design Identity and hi-tech details, it caters to the demands of today’s busy urbanites.
With its carbon finish and chrome details, New Sorento has a sporty feel. We took the cues from images of an invigorating workout on the treadmill and upscale sportswear. Driving at night becomes a more dramatic experience thanks to mood lighting on the door garnish and negative LCD for the audio system, first applied in the Mohave (Borrego). Lower tray lighting of the center fascia provides added convenience.
Other notable Design elements factors include red and bright white lighting for the 3-cylinder cluster and user-friendly audio switch positioning.
A roomy console tray that comes with an extra portable tray (can hold a 14-inch notebook PC) provides ample storage space. A tray is also available under the center fascia.
New Sorento is Kia’s first new vehicle launch in 2009. Satisfaction is not limited to owning or driving the vehicle. The real value of new Sorento stems from the emotional connection between the car and the driver.
Kia designer’s will continue to create new value that reflects customers’ thoughts and emotions.