New Sportage Introduced to European Media in Budapest July 28th, 2010
By Ilona Tzudnowski
PR Manager, Kia Motors Europe
You have a new Baby and you´re proud of it and so what do you do? Well, of course, you introduce it to the world and let them know about the new kid on the block.
Ignoring the fact that Europe is slowly moving into summer break across the continent, Kia Motors Europe invited a few hundred journalists from all across Europe to join us in Hungary for our launch of the all new Sportage in mid July 2010. And despite summer vacations and temperatures approaching 40 Celsius / 104 Fahrenheit in the windless shade, they came, they drove, and they loved it!
In the aftermath of the European launch the “harvest” we see appearing in media across Europe has been really impressively positive thus far! And whilst most colleagues I talk to have been saying how much they love the design and styling of the car, *reading* the rave reviews by expert media results in internal feedback like I heard from a rather new colleague a few days back: “All the praise I am reading about the Sportage and Kia´s progress makes me really proud to work here!”
And since pictures say more than a 1,000 words here are some impressions from the launch.
For more images of the Sportage roaming the streets of Budapest go to the image bank at www.kia-press.com.