ORDERING BIBLE! September 14th, 2009
By Kwon, Chil-Young
Production Management Team
Kia Motors Corporation
Hello to all Kia BUZZ readers! This is my first posting in a while, as preparations for the production of the 2010 Optima, known as Magentis on some countries, have kept me very busy recently. I hope you’ll keep an eye out for the new Optima when it hits dealer showrooms.
I once received a request that Kia make a car with a couple of more functions than the cars that regularly roll off the assembly line. At first, I thought it was doable but later on realized that the request was impossible to accommodate.
All over the world, Kia dealers submit orders with specifications chosen by local customers, such as ESC, power seats and auto cruise control. However, it’s impossible to place an order for all options.
Why, you ask?
The first problem is the issue of limited space. There are a minimum of 50 options that can be assembled into a car. Most of those options are electronically controlled. For example, the main wire comprises up to 250 types of wires that would need to be sorted by the supplier. This is something that is impossible in terms of space and personnel available.
The second problem is that there are parts that must be assembled together and others that cannot be used together. Such combinations, dictated by law or structural design, further limit the scope of choices.
Additionally, if all options were available, it would be very difficult to deal with any alterations later requested by the customer due to a change of heart.
For these reasons, automakers offer different trims such as GL, SX and LX and include a range of options for each trim. The operating guide is called ORDERING SPEC, and it’s like an ordering bible for dealers. That’s why upscale options are sometimes not available for cars with lower trim levels. Our R&D centers, product teams and dealers are all working hard to review the possible options and reflect them in future offerings in order to provide customers with the widest range of choices.
The system of dividing options by grade is designed to deliver the benefits of mass production systems to as many customers as possible by offering diverse options at a relatively low cost.
We all work hard to provide customers with a wider range of choices and hope that in the not too-distant-future, we will come up with an innovative, and conscientious, solution to fulfilling our customers’ desires.