Soul EV and Carnival to feature first-ever Kia trademark sound
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Kia is getting its very own sound. Fittingly, the new Kia trademark sound is called, ‘The Rise of Surprise,’ showing Kia’s commitment to its brand slogan of ‘The Power to Surprise.’ Drivers will hear the trademark sound when they start and stop their vehicles, in addition to various warning alerts. The first vehicles to feature the Kia sound will be the Kia Soul EV, Kia’s first full-electric model for overseas markets, and the all-new Carnival MPV (known as the Sedona in some markets).