Kia rises nine spots on 2014’s list of 100 Best Global Brands
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After being named one of Interbrand’s Best Global Green Brands earlier this year, Kia Motors has jumped to number 74 on the definitive list of 100 Best Global Brands. This is nine spots ahead of last year’s ranking on the annual list put out by international brand consultancy Interbrand, which ranks the world’s most valuable brands. Moreover, Kia’s brand value has skyrocketed about 480% since 2007, after hiring Peter Schreyer as chief design officer and placing design at the core of its management philosophy.