By Seung Hwan Lee Kia BUZZ Editor As written in my last post, here’s the full version of the online film featuring the Kia Soul, entitled “I’m Your Soul.” It features five “mini-me” Souls that dash around and play tricks on people on the street. Shooting took place in a city in Europe. Has anyone [...]
By Euisun Chung President Kia Motors Corporation Happy new year everyone! Hope you had a nice holiday. If 2008 was about sky-rocketing oil prices and growing energy concerns, the ever-increasing difficulties facing the automotive industry, and shrinking consumer spending and confidence throughout the world, what will 2009 be about? I believe 2009 will be about [...]
By Soon-Nam Lee Director, Overseas Marketing Group, Kia Motors Corporation Reading the business pages this time of year does not lend itself to Christmas cheer and optimism for 2009. 2008 was by no means perfect for Kia and there’s a lot we still have to improve on but I’d like to share with Kia family and friends my [...]
By Kia BUZZ editorial team This just in, folks… Santa Claus was spotted this Christmas Eve taking a joy ride in his brand new Christmas Soul. It turns out the urban crossover is more than just for city driving. It looks like he left his reindeer at home for this quick spin around Kia headquarters [...]
By Yun Tae Kim Assistant Manager, Labor Relations Planning Team A warm breeze is sweeping through labor-management relations at Kia Motors. Many Kia employees and customers abroad may harbor some concerns that labor relations at Kia Motors are marred by conflict and struggle. Well, that has been true to a certain extent, but there may [...]
By Hyun Jin Cho Sustainability Management Team Kia Motors Corporation The whole world is reeling from the effects of the global recession. For the global economy, it’s already ‘winter’ and the winter cold (here in Korea, anyways) has just begun. Still, we can’t just stay curled up and avoid the chill as there’s much to [...]
By Mike Torpey Senior Designer, Kia Design Center America Hello Kia BUZZ Fans! I am excited to be sharing with you the story of the original design process that created the Kia SOUL Concept Car. My name is Mike Torpey, and I’m a member of the Kia America Design Center in Irvine, California. Within the [...]
By Kyehwan Roh Assistant Manager Sustainability Management Team The term Corporate Social Responsibility (CSR) will most likely make you think of a company’s social contribution activities. Along with economic, legal and ethical obligations, businesses carry out social contribution activities as part of their efforts to fulfill their duty to society. With CSR under the spotlight [...]
By Alex Fedorak Director, Public Relations, Kia Motors America More than 450 media and guests attended the North American debut of the Soul this past Thursday, November 20th at the 2008 Los Angeles Auto Show. Thursday was the second day of the media preview and a pall was cast over the show with all the [...]
By Manuel Agurcia Regional Manager, Corporación Jaar, Honduras While attending the Sales Academy Triple event in Korea, we were asked to say something interesting about ourselves so I’d like to share my story with you. Some 20 years ago, when I was 18 years old, fresh out of high school, I used to work as [...]
KMS Public Relations Team Greetings from Slovakia. We are Jozef, Alex, Martina, Katarina and Dusan from the Public Relations team of Kia Motors Slovakia, based at Kia’s European factory in Zilina, northern Slovakia. We’d like to share with you the news of our latest success – but this time it is not about the factory! [...]
By Amy Corsinita Kia Motors America Amid a flurry of activity at the annual Specialty Equipment Market Association (SEMA) in Las Vegas, Kia Motors went extreme in Sin City with its in-booth activities and tricked-out concept vehicles. Appealing to aftermarket fanatics and concept car enthusiasts alike with accessorized Soul Burner, Rio5 and KOUP concept vehicles [...]
By Pamela Muñoz International PR Assistant Manager Kia Motors launched volume production at its Zilina, Slovakia plant in December 2006 and quickly realized that it had underestimated the potential of its state-of-the-art facilities. Less than two years later, Kia Motors Slovakia (KMS) has exceeded expectations and reached its 300,000th vehicle production goal. These accomplishments do [...]
By Dong Il Kim Sports Marketing Assistant Manager Kia Motors Corporation Sponsoring an online football event is just as exciting as the non-cyber ones! To enhance its brand appeal among the younger generation, Kia Motors sponsored FIFA Interactive World Cup (FIWC) 2008 and will serve as an official partner until 2011. The FIFA Interactive World [...]
By Seon Ho Youn Executive Vice President Kia Design Center Work begins on creating the first design concept. Sketches reveal a somewhat familiar design. Something new… new… “No, it’s not new at all,” I keep repeating over and over in my head. I want to capture the sexiness and confidence of the model wearing a [...]
By Kia Design Center While work progressed on developing the interior color scheme, consumer opinions were collected via Kia websites and focus groups in Korea and abroad. The purpose was to identify consumers’ color preferences using the Soul concept car. During a one-month period, 23,000 people took part in the survey. The responses varied depending [...]
By Kia Design Center Innovation is one of the key qualities that designers at the Kia Design Center constantly seek. Their focus on innovative design has been reflected on some of the interior features of the Soul. Sound volume reflecting speaker lamp A standout feature in Soul’s interior is sound-sensitive mood lighting. Mood lighting had [...]
By Kia Design Center Just like a backpack Soul’s rear hatch is designed and shaped like a backpack to appeal to the young. This idea first appeared in the early sketches of the concept car. But in the course of making the production version, there were issues related to the trunk layout and noise, and [...]
By Kia Design Center From concept sketch to Soul…… Soul originates from the concept car KND-3 (SOUL) which premiered at the 2006 Detroit Motor Show. The open feel exuding from Soul’s A-pillar can be traced back to KCD-2 (Mesa) which showcased at the same trade fair in the previous year. Themes around ‘utility’ and ‘music’, [...]
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