• by Kia BUZZ Editorial Team

Innovative design has been the backbone of Kia’s transformation. The man who is at the forefront of Kia’s design movement has been unanimously selected as 2012’s “Man of the Year” by Automobile Magazine and is none other than our chief design officer, Peter Schreyer.

This award is another notch on Peter Schreyer’s long list of accomplishments, including the Design Award of the Federal Republic of Germany, the internationally famous red dot design award and the German National Design Award.

Since 2006, Peter Schreyer has been dedicated to revolutionizing the Kia brand through design. He is the mastermind behind the Kia signature grille and the design for models like the Soul, Rio, Optima and GT concept car.

To read the full article about the “Man of the Year,” check out the article from Automobile Magazine at http://bit.ly/t8xLL0, or find out more about Peter Schreyer and Kia’s design at Kia global corporate website: http://bit.ly/rR0XYv.