Kia Rio heads to Portugal for a media test drive February 13th, 2017
The first thing you notice about the all-new Kia Rio is its distinctive and attractive coupe-style exterior. But the Rio is so much more than just ‘pretty’. The fourth-generation Rio is bolder and savvier than its predecessor, making it a mature and striking addition to the already popular subcompact segment.
With the European retail launch of this hot new competitor coming soon, Kia hosted test drive event for European media last week. Taking place at the Penha Longo Resort nestled in the spectacular Sintra-Cascais Natural Park of Portugal, influential members of the media all across Europe were invited to test drive the newest generation of one of our best-selling models amidst breathtaking scenic views.
Nearly 500 members of the press from 22 countries across Europe gathered in Lisbon to participate in the two-day event to experience the all-new Rio first hand. Starting with an introductory test drive from the airport to the resort, guests were treated to a comprehensive walkthrough to learn about the all-new Rio. Kia also provided ‘Experience Zones’ to test out new technical features of the product as well as press conferences to present and discuss the models in detail. To add to the experience, guests ended the night with a cocktail reception followed by a dinner banquet.
Because the outgoing third generation Rio sold in record numbers, Kia faced a real challenge when it came to developing this next generation model. The media event proved that Kia’s efforts were not in vain as participating journalists had wonderful things to say about our best-selling subcompact.
The majority of the praises was directed towards the overall sophistication and increased capability of the vehicle. Members of the media commented on how much they enjoyed the “timeless design” and “strong sense of dynamism and sportiness” of the model’s aesthetics. The ride experience itself was described as “refined and elastic,” and providing “remarkable driving comfort.” Storage capacity and convenience were also indicated as big plus factors.
In addition to the stream of praises from the media, the all-new Rio was also recently bestowed a 2017 iF Design Award for outstanding design. We are absolutely thrilled by the sheer outpouring of positive reactions for our beloved subcompact model. With the upcoming market launch, we are now looking forward to our customers testing out the Rio!