Postscript from the new Picanto photo shoot October 9th, 2007
By inacio Kim
Manager, Overseas Communications Team
My name is inacio Kim and I’m a manager of the Overseas Communications Team responsible for producing our overseas catalogues. The photo shoot for the upgraded 2007 Picanto took place on the streets of Australia to best conform to the A-segment market and convey our creative concept, “Colorful Mind.”
This photo was taken at Australia’s Brisbane Square Place. The newly constructed building has a simple yet colorful exterior, perfect for our Picanto concept. It took four days of rigorous searching by our ad agency personnel to find this location. It was just right for the upgraded Picanto, which has become ever younger and friendlier.
In addition, we wanted to find a winding road to visually express the car’s ESP feature. This was easier said than done because we needed to capture all of the road bends and curves through the camera view finder. However, as you can see in the photo below, we found the ideal road that only the Picanto could drive along – a training center for children’s bicycle safety inside Sydney Park. (Of course, traffic guards and police officers were on hand to ensure the children’s safety.)
The photographs taken at these locations will undergo digital retouching in order to present consumers an overall image that’s younger, friendlier and more colorful.
Keep an eye out for it!