Events / Product

Redesigned New Generation Soul December 31st, 2013

Following up on our interview series on the refreshed Optima, we were also fortunate to learn more about the next generation Soul. Mr. Sae-Young Song, Director of Kia Styling Group, admits that the most challenging task was applying further uniqueness to the already iconic Soul, but we all agree that the team did a wonderful job in the upgrades.

Check out the video below for the interview and also, click here to see music inspired customized Souls featured at SEMA in Las Vegas this past November.

Learn more about the Soul:

–       Kia will soon launch its electric vehicle onto the international stage

–       Totally Transformed! The Second Generation Kia Soul and its Iconic Hamsters Rock Out to Lady Gaga

Stay tuned for more inside stories on the new generation Soul.