Following up on our interview series on the refreshed Optima, we were also fortunate to learn more about the next generation Soul. Mr. Sae-Young Song, Director of Kia Styling Group, admits that the most challenging task was applying further uniqueness to the already iconic Soul, but we all agree that the team did a wonderful job in the upgrades.
Check out the video below for the interview and also, click here to see music inspired customized Souls featured at SEMA in Las Vegas this past November.
Learn more about the Soul:
Stay tuned for more inside stories on the new generation Soul.