Design & Technology / Product

Redesigned Optima: Raising Customer Satisfaction December 16th, 2013

Following up on the behind story of the refreshed Optima, we were able to get hold of an interview with Mr. Ji-Hoon Han, Manager of the Overseas Product Marketing Team at Kia.

Some of the features of the refreshed Optima include:

–       New powertrain technologies

–       Special tuning of the chassis and powertrain

–       Panoramic sunroof and ventilated seats

–       Blind Spot Detection

–       Rear Cross Traffic Alert

–       Convenient features like drive mode select, D-shape steering wheel and 8-inch navigation based on a new platform

Take a look at the video to learn more about the high degree design refinement and improved quality of the refreshed Optima that is raising customer satisfaction to a new level.


  • Cha Eng Heng

    Hi…when is the Malaysia K5 2014 launch?

  • Cha Eng Heng

    Hi…when will K5 2014 launch in Malaysia? I’m an earnest buyer here.